The Bachelor’s Degree in Mass Communication & Public Relations (BSMCPR) aspires to produce highly competent communicators who apply critical thinking to solve public relations issues and demonstrate ethical and professional behavior.
In minting socially responsible communication professionals capable of competently employing a broad range of media and technologies available for disseminating messages and images to various publics, the Department enables students to explore media-related issues from many points of view with the aim to instil a creative thought process requiring both inquiry and critical thinking.
The aim of the programme is to:
Graduates from the department Mass Communication & Public Relations have the opportunity to work in radio, television, and the press or public relations. They can either establish their own offices or work in the private and public sectors in areas such as public relations, implementation and commercial activities. Besides, they have the opportunity to be instructors in universities after continuing their higher studies.
In the first year, students will take media theory modules, which introduce them to the frameworks in which the media operate and some of the major theoretical tools for analysing them. They consider the place of the media in society, politics, arts and culture.
During year two students will learn how to analyse media output and examine the relationships between media, society, politics, culture and technology through a variety of core and option modules.
Students are also introduced to key public relations and advertising skills.
The third year prepares students to write clearly, speak effectively and think critically which is essential for a successful student career and personality building.
In the final year students are provided with research plus practical skills that are relevant for entry-level jobs and continuing professional development.
To be eligible for consideration for admission at the undergraduate level, an applicant should normally hold a recently issued recognized secondary school certificate or its equivalent. The requirements for admission stated by the University are in all cases the minimum demanded for admission, and their fulfilment by a candidate does not automatically ensure his /her selection. Prior to enrolling at Ahlia University, citizens of non-GCC States should secure residence permits in the Kingdom of Bahrain; otherwise, their admission will be conditional and subject to being rescinded at the discretion of the University
Applicants must demonstrate a level of English proficiency consistent with the demands of an academic programme taught and assessed almost exclusively in the English language. This can be done in one of the following ways:
The applicants who meet the following programme specific admission requirements will be admitted to the programme:
Academic Score in the Secondary School Certificate (Tawjihia) or its Equivalent
The estimated duration for completion of a Bachelors Degree at Ahlia University is 4 years. This is structured around 134 credit-hours covering 45 courses.
The duration of study for each course is fifteen weeks, covering approximately 45 study hours.