Menu

Bachelor’s Degree in Mass Communication & Public Relations (BSMCPR)

College of Arts & Science

The Bachelor’s Degree in Mass Communication & Public Relations (BSMCPR) aspires to produce highly competent communicators who apply critical thinking to solve public relations issues and demonstrate ethical and professional behavior.

In minting socially responsible communication professionals capable of competently employing a broad range of media and technologies available for disseminating messages and images to various publics, the Department enables students to explore media-related issues from many points of view with the aim to instil a creative thought process requiring both inquiry and critical thinking.

Programme Aims

The aim of the programme is to:

  • Help the students to gain knowledge, background and practical skills in the field of Mass Communication & Public Relations.
  • Provide students with both theoretical and practical knowledge.
  • Give students a great opportunity for self-development through the Practical professional work & internship.

Employability

Graduates from the department Mass Communication & Public Relations have the opportunity to work in radio, television, and the press or public relations. They can either establish their own offices or work in the private and public sectors in areas such as public relations, implementation and commercial activities. Besides, they have the opportunity to be instructors in universities after continuing their higher studies.

Study Plan

First Year

In the first year, students will take media theory modules, which introduce them to the frameworks in which the media operate and some of the major theoretical tools for analysing them. They consider the place of the media in society, politics, arts and culture.

Second Year

During year two students will learn how to analyse media output and examine the relationships between media, society, politics, culture and technology through a variety of core and option modules.

Students are also introduced to key public relations and advertising skills.

Third Year

The third year prepares students to write clearly, speak effectively and think critically which is essential for a successful student career and personality building.

Fourth Year

In the final year students are provided with research plus practical skills that are relevant for entry-level jobs and continuing professional development.

Entry Requirements

To be eligible for consideration for admission at the undergraduate level, an applicant should normally hold a recently issued recognized secondary school certificate or its equivalent. The requirements for admission stated by the University are in all cases the minimum demanded for admission, and their fulfilment by a candidate does not automatically ensure his /her selection. Prior to enrolling at Ahlia University, citizens of non-GCC States should secure residence permits in the Kingdom of Bahrain; otherwise, their admission will be conditional and subject to being rescinded at the discretion of the University

English Language Proficiency

Applicants must demonstrate a level of English proficiency consistent with the demands of an academic programme taught and assessed almost exclusively in the English language. This can be done in one of the following ways:

  • Submission of an internationally recognized certificate of English language proficiency, e.g. Cambridge ESOL SCE or City & Guild’s Pitman Intermediate Level.
  • Attainment of an acceptable score on an internationally recognized examination of English language proficiency, typically either IELTS or TOFEL.
  • Passing the University English language placement test.

Recognized Secondary Certificates

  • Bahraini secondary School certificate (Tawjihia).
  • Secondary school certificates awarded by private secondary school in the Kingdom of Bahrain provided such certificates are endorsed by the Bahraini Ministry of Education.
  • Arab secondary school certificates awarded by Arab Ministries of Education. Where applicable, the streams of these certificates are given the same consideration as the Bahraini Tawjihia.
  • Any other certificates recognized by the Bahraini Ministry of Education as equivalent to a Tawjihia certificate.

Programme Specific Requirements

The applicants who meet the following programme specific admission requirements will be admitted to the programme:

Academic Score in the Secondary School Certificate (Tawjihia) or its Equivalent

  • Unconditional Acceptance: 60%
  • Conditional Acceptance; Passing an interview: 50%
  • Tracks Accepted: All Tracks

Undergraduate Tuition & Fees

The estimated duration for completion of a Bachelors Degree at Ahlia University is 4 years. This is structured around 134 credit-hours covering 45 courses.

The duration of study for each course is fifteen weeks, covering approximately 45 study hours.

Item Fee
Application Fee BD 20
Registration Fee BD 200
Placement Tests Fee ( if applicable ) BD 40
Orientation Courses ( if applicable ) BD 1,200
100 Level Courses – 12 courses ( BD 300 Per Course ) BD 3,600
200 Level Courses – 11 courses ( BD 330 Per Course ) BD 3,630
300 Level Courses – 11 courses ( BD 360 Per Course ) BD 3,960
400 Level Courses – 11 courses ( BD 390 Per Course ) BD 4,290

Tuition Discounts

Item Discount
Orphans and people with special needs 50%
High school average of 95% or above 50%
High school average of 90% or above 25%
High school average of 80% or above 20%

Important Notice

Dear Students:

Ahlia University is happy to announce that we are starting face to face teaching from Oct 17th 2021 for those who have selected face to face teaching mode. Please click the link below to view the Health and Safety guidelines for Attending Classes on campus.
View Guidelines
close-link