q Ph.D. in Digital Media and Communication Technology (PDMCT) - Ahlia University
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Ph.D. in Digital Media and Communication Technology (PDMCT)

College of Arts & Science
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The PhD programme in Digital Media and Communication Technology caters to graduates who hold a master’s degree and fulfil the programme’s admission requirements. The programme is designed for individuals seeking to pursue a career in this field and possess a keen interest in acquiring contemporary specialised knowledge while bridging theory with practical application. Its primary objective is to cultivate and enhance a diverse set of professional skills, encompassing communication, professional ethics, and leadership.

Moreover, the programme serves as an ideal pathway for learners aspiring to complete their postgraduate studies and attain a doctoral degree. Participants will have the opportunity to develop their skills in scientific research, gain insights into cutting-edge scientific theories within the realm of digital media and communication technology, and ultimately produce a PhD thesis. This comprehensive academic journey serves as a stepping stone for individuals seeking to advance their expertise in scientific research and make significant contributions to the field of communication and digital media.

Programme Aims

Ahlia University offers a PhD programme in Digital Media and Communication Technology to achieve leadership, scientific, and academic excellence locally and globally.

The programme aims to contribute to building a knowledge society through choosing the best academics who are qualified to raise the performance efficiency of academic and media institutions in both government and private sectors.

Since the technology is rapidly developing, this programme focuses on preparing a new generation of distinguished researchers in field of digital media and communication technology, who are able to conduct innovative scientific research.

Students enrolled in the programme will practice theoretical and methodological studies which aim to contribute to community service and building a knowledge economy. The studies will be offered based on the latest Arab and international productions, and in accordance with Arab and Islamic teachings, values ​​and culture, and linked to Bahraini and Arab society issues, and meet the academic and professional research needs.

The programme aims to:

  1. Graduating highly specialized media professionals capable of conducting innovative and original scientific research in digital media and communication technology, while incorporating the latest theoretical and methodological advancements.
  2. Advancing scientific research by updating research priorities and supporting in-depth specialized projects in digital media and communication technology.
  3. Facilitating scientific partnerships with local and international universities, media departments, and decision-making centres to foster knowledge exchange and collaboration.
  4. Supplying qualified researchers and academics to universities, research centres, and decision-making centres in the Kingdom of Bahrain to meet educational and research demands.
  5. Developing exceptional leaders for governmental and private media institutions, as well as various business organisations, to drive their growth and advancement.

Employability and Learning Paths

  •  University academics for teaching positions
  •  Researchers
  • Managers and experts
  • Specialised consultants
  • Media campaign planners for political and public figures
  • Directors of global centres in companies and institutions
  • Consultants in development and marketing departments

Programme Learning Outcomes

A. Knowledge & Understanding

A1. Concepts and Theories

At the forefront of Digital Media and Communication Technology, students demonstrate detailed critical knowledge and understanding of principles, curriculums, and principal theories to analyse the modern issues related to the fields of digital media and communication technology.

A2. Contemporary Trends, Problems and Research

Demonstrate creativity and innovation in analysing different qualitative and quantitative research models and applications. Students have extensive detailed knowledge of modern trends in the fields of digital media and communication.

A.3 Professional Responsibility

Operate an expert level in the field of digital with practicing professional responsibility in the field concerned.

B. Subject-Specific Skills

B1. Problem solving

Students, at a specialised level, use skills to deal with complex ideas and information, and unfamiliar situations, to develop creative solutions and alternatives to the problems of digital media and communication technology.

B2. Modelling and Designing

Employ different forms of communication skills through planning and implementing digital projects, using communication and digital media means, symbols at a high level of efficiency and professionalism.

B3. Application of Methods and Tools

Employ communication techniques and digital media mechanisms efficiently and effectively, to apply and implement projects and digital media materials, appropriate to the social, cultural, and economic context of the Kingdom of Bahrain and the Arabian Gulf.

C. Critical Thinking Skills

C1. Analytic Skills

Use a combination of skills to monitor and analyse data related to various concepts, theories, processes, laws, practices, and procedure applied in the digital media industry.

C2. Synthetic Skills

Synthesise information, concepts, and practices within integrated framework in the field of digital media, using modern communication technology based on data and information available from different sources.

C3. Creative Skills

Develop creative and innovative responses to deal with complex and unfamiliar situations, issues, or problems.

D. General and Transferable Skills (or) Other skills relevant to employability and personal development

D1. Communication skills

Operate at an expert level to communicate with a range of audience and adapt communication to context and purpose of digital media and communication technology.

D2. Teamwork and Leadership

The ability to lead work groups within a teamwork framework. Cooperate, interact, and take strategic decisions to accomplish projects in the field of digital media and communication technology.

D3. Organizational and Developmental skills

The ability to work at an expert level, self-development academically and professionally, and apply continuous self-learning skills.

D4. Ethics and social responsibility

Committed to ethical and professional standards of digital media practices, and the public sphere areas provided by communication technology.

Entry Requirements

Admission to Ahlia University (AU) is selective based on academic achievements. Applications are welcomed from all students regardless of race, colour, gender, religion, nationality, physical or learning disability. Admission is purely based on merit.

Programme Specific Requirements

Admission Criteria:

Ahlia University accepts PhD programme applicants if they meet the entry and application requirements set by the University and are in-line with the Bahraini Higher Education Council requirements.

  • The applicant must hold a recognised master’s degree in media and public relations or its equivalent.
  • The applicant must hold a recognised bachelor’s degree in media and public relations or its equivalent.
  • The applicant must hold a recognised secondary school certificate or its equivalent.

Admission to Ahlia University (AU) is selective based on academic achievements. Applications are welcomed from all students regardless of race, colour, gender, religion, nationality, physical or learning disability.

Entry Requirements:

To be considered for admission to PhD programme in Digital Media and Communication Technology, offered by the College of Arts and Sciences at Ahlia University, applicants must meet the following criteria:

  1. Academic Degree: Applicants must possess a recognised and accredited master’s degree, as well as a recognised and accredited bachelor’s degree.
  2. Academic Specialisation: Applicants should hold an academic degree in the field of media and public relations or a related specialisation such as video production, journalism, communication studies, business administration, human resources, marketing, or international relations. If candidates from other majors are accepted, they will be required to complete two remedial courses.Remedial Courses for Master’s Programme in Mass Communication and Public Relations:
    – MCPR 500: Research Methods in Mass Communication and Public Relations
    – MCPR 501: Contemporary Trends in Mass Communication Theories and Public Relations
    Note: Remedial course hours are not included in the credit hours required for the degree.
  3. Academic GPA: The minimum GPA requirement for admission is 3.00 out of 4.00 or its equivalent, indicating a very good grade.
  4. English Language Proficiency: Applicants must demonstrate English language proficiency by meeting one of the following criteria:
    – Completion of a master’s degree from an institution where English is the primary language of instruction.
    – Achieving a score of 70% or higher on the English language level test at the Ahlia University.
    – Obtaining an IELTS score of 6.0 or higher.
    – Obtaining a TOEFL iBT score of 60 or higher.
  5. Academic Recommendations: Submission of two academic recommendations from professors who have previously taught the applicant or are known to employers.
  6. Passing the Programme Admissions Committee Evaluation: A committee composed of three faculty members from the department will evaluate the candidate. The evaluation score is out of 100 and is divided into two components: 50% for the PhD thesis proposal and 50% for the interview and oral presentation of the thesis proposal.
    Candidates must obtain a minimum of 70% or more of the total evaluation score to be accepted into the programme.PhD Thesis Proposal: Candidates are required to submit a proposal for their PhD thesis. The proposal should contain the following elements, presented within a maximum of 5 pages (2000 words):
    – Title of the thesis
    – Study Problem
    – Objectives and importance of the study
    – Literature reviews
    – Brief description of the proposed methodologies
    – Data collection methods and sources
    – List of references usedOral Presentation of the Thesis Proposal: Candidates will deliver an oral presentation of their thesis proposal, accompanied by a multimedia-based presentation.The interview conducted will cover several aspects, including: the candidate’s communication skills and suitability for the programme, awareness of digital programmes and applications, and research and scientific competence.

Ph.D. Tuition & Fees

The estimated duration for completion of a Ph.D in Digital Media and Communication Technology at Ahlia University is 2 years. This is structured around 50 credit-hours covering 6 courses Along with a dissertation.

Application Fee BD 100
Registration Fee BD 500
First Year BD 4,000
Second Year BD 4,000
Third Year BD 4,000
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