Intended Learning Outcomes (ILOs):

A. Knowledge and Understanding
A1. Concepts and Theories:

• Demonstrate the interrelationships of various functions of management by a feedback diagram.
• Provide an integrated view of marketing in a business organization specifying the components and their interdependencies.
• Outline the development management thought from classical to modern and how have they changed the functioning of business organizations.

A2. Contemporary Trends, Problems and Research:

• Draw the recent developments in management and marketing paradigms such as supply chain, CRM, six sigma.
• Appreciate the process and methodologies of conducting business research and marketing research.
• Carry out research independently on a business problem.

A.3 Professional Responsibility:
Demonstrate adherence to and knowledge of the professional and legal responsibilities of a management professional and marketing practitioner and assimilate best practices involved in the conduct of management and marketing tasks.

B. Subject-Specific Skills

B1. Problem solving:
Use quantitative and qualitative tools to analyze and solve the management and marketing problem situations.

B2. Modelling and Designing:

• Design organizational structures for different functions, activities, jobs and roles.
• Design appropriate channels of marketing and the supply chains.

B3. Application of Methods and Tools:

• Analyze business problems using the quantitative and/or qualitative techniques such as linear programming, quality function deployment, balance sheet.
• Probe into a business problem in management or in marketing using appropriate methods/techniques and interpret the results.

C. Critical Thinking Skills

C1. Analytic Skills:

• Critically analyze the business problem situations such as absenteeism of employees, increasing competition in the market, cash flow, scarcity of funds, etc.
• Interpret the data and draw inferences for decision making in different business situations such as demand patterns, employee performance, cash inflows and out flows.

C2. Synthetic Skills

• Compare the methods used for purposes such as forecasting, market research, organizational design to decide the appropriate method for the given situation.
• Develop the impacts of interactions between the functional domains, for example the sales promises and the service obligations, process change and employee performance, quality and the volume of production.

C3. Creative Skills:

• Develop innovative and differentiating strategies and solutions to achieve the goals set for organizational or market growth.
• Critically review the existing processes and practices and reengineer to meet the benchmarks or to establish best practices or to meet customer demands.

D. General and Transferable Skills ( other skills relevant to employability and personal development)

D1. Communication skills:

• Demonstrate good oral and written communications skills while presenting the literature review or the results of the project to the class or to the company executives where the project is conducted.
• Develop a presentation using the graphic and other visual aids to enhance the understanding of the peers, and other informed audiences.

D2. Team Work and Leadership:
Participate effectively and/or lead peer groups in carrying out group tasks such as carrying out a customer survey, evaluating the performance of employees, redesigning a process, estimating the process capability, etc.

D3. Organizational and Developmental skills:

• Learn the skills through self-study and take up the tasks independently.
• Act professionally in unfamiliar situations and act scientifically in resolving conflicts.
• Prepare business plans to meet the strategic goals and the develop the implementing and monitoring procedures.

D4. Ethics and social responsibility:
Demonstrate an ability to respond to ethical challenges without being compromised in a variety of contexts (personal, academic, institutional, corporate, societal) and conduct business transactions according to ethical (moral) norms.