Bachelor’s Degree in Management & Marketing (BSMM)

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Management and marketing are two important business disciplines that focus on the planning and application of strategies and techniques. These disciplines are important as regards the utilization of organizational resources. Professionals in these fields are able to manage their enterprises more efficiently and effectively by identifying and fulfilling clients’ needs and wants.

The programme aims to provide students with sufficient knowledge to enable them pursue a career in management or marketing, and /or advanced further study. In order that students are able to accomplish this, the programme seeks to provide students with the analytical skills necessary to apply their knowledge in organizations in which they are employed, to acquaint them with changing techniques and practices in the professional world, to develop their competence in marketing strategies formulation and to enhance their communication skills.

Programme Facts

  • Department/Center: Department of Management, Marketing and Information Systems
  • Title of Final Award: Bachelor’s Degree in Management and Marketing
  • Awarded Level (NQF): 8
  • Modes of Attendance offered: Full time

  • Aligned the programme with United Nations Sustainable Development Goals
  • Introduced Market related courses (Digital and Social Media Marketing, Strategic Marketing Management as well as Strategic Leadership and Change Management)
  • The programme is aligned with 6 papers exemptions with the Chartered Institute of Management Accountants (CIMA) and 2 Modules the Chartered Institute of Marketing (CIM)
  • Increased Major elective courses (to take two major electives instead of one to increase employability)

Programme Aims

  • To equip students with in-depth knowledge and multi-perspectives on sustainable management and marketing.
  • To cultivate students’ competencies in relation to practical application and professional standards in the domains of management and marketing.
  • To develop students’ enterprise skills and leadership styles through demonstration of effective communication, teamwork and global citizenship.
  • To develop students’ awareness of and appreciation for social and ethical responsibilities at the societal and global levels.
  • To equip students with creativity and innovation skills to apply life-long learning and research in sustainable management and marketing practice.

Career Opportunities

Many national, regional and global organisations are based in Bahrain because of its excellent location and reputation in education and business as a result of advanced infrastructure. Therefore, the employment opportunities for our graduates are many but could be briefly summarised as follows:

  • Executive trainees in different types of corporations including financial institutions
  • Supervisors and managers
  • Marketers
  • Brand managers
  • Product developers
  • Event managers
  • Public relation managers

Besides the professional working areas above, our department’s graduates may also establish their own businesses as entrepreneurs. The Department of Management and Marketing aims to prepare its graduates for their career lives with interdisciplinary education pattern planned in accordance with the needs of business environment.

Programme Learning Outcomes

A. Knowledge and Understanding

A1. Concepts and Theories
Demonstrate critical knowledge and understanding of theoretical fundamentals of management and marketing, their application to contemporary issues to derive alternative solutions.

A2. Contemporary Trends, Problems and Research
Investigate and interpret contemporary trends, major issues related to sustainable management
and marketing through the execution of defined research projects.

A.3 Professional Responsibility
Demonstrate knowledge and adherence to professional responsibilities and business practices, as a
business professional, in the field Management and Marketing.

B. Subject-Specific Skills

B1. Problem solving
Use specialist-level technological and marketing skills to analyze management and marketing data and generating output used in decision-making.

B2. Modelling and Designing
Demonstrate creativity in using management and marketing strategies and models, empirically identify causal factors underlying, as well as to predict management and marketing trends.

B3. Application of Methods and Tools
Apply specialist software-based information systems and statistical tools, to generate reliable data
used in sustainable decision-making in the area of management and marketing.

C. Critical Thinking Skills

C1. Analytic Skills
Critically analyze and interpret business situation and organizational management information focusing on management and marketing techniques.

C2. Synthetic Skills
Demonstrate insight of management and marketing principles and theories in conjunction with professional judgment to generate conclusions in a range of relevant contexts.

C3. Creative Skills
Demonstrate creativity in identifying complex contemporary management and marketing issues as well as the implementation of relevant solutions.

D. General and Transferable Skills (other skills relevant to employability and personal development)

D1. Communication skills
Use specific skills to communicate technical concepts and theories to a variety of audiences by oral, electronic and written means.

D2. Teamwork and Leadership
Operate at specialized level enterprise, leadership and teamwork skills to lead, multiple and heterogeneous teams within the framework of jointly tackling problems encountered in collaborating efficiently in a variety of professional contexts.

D3. Organizational and Developmental skills
Demonstrate organizational skills and life-long skills needed to support personal and professional development aligned with independent learning.

D4. Ethics and social responsibility
Demonstrate and appreciate ethical and social reasoning in the decision-making of corporate and governmental organizations in terms of stakeholder welfare including a comprehensive examination of the importance of sustainable development to the economy and society.

Study Plan

First Year

In the first year, students will begin by taking foundation courses as part of the university requirements. Students will acquire a basic knowledge of English, Mathematics and Accounting, which are essential for the foundation and advanced courses in management and marketing.

Second Year

In year two, students take courses in the areas of Accounting, Finance, Microeconomics, and Information Technology. Students also take the first courses in their specialisation fields of management and marketing.

Third Year

In year three, students are required to complete courses in Accounting, Law and Business Ethics.

During the first semester some compulsory courses are required in the areas of management and marketing namely Production & Operations Management, Human Resources Management, and Consumer Behaviour.

Fourth Year

In their last year, BSMM students undertake a structured course project in management or marketing, generally involving research on a particular topic in management or reporting on a field-work in a managerial organisation.

The project provides students with practical experience in defining a research problem in the field of management or marketing, and in designing and conducting a research project accordingly

Programme Exemptions

Chartered Institute of Marketing

Exemptions from the following CIM modules:

  • CIM Foundation Certificate in Marketing / Professional Marketing / Professional Digital Marketing
  • CIM Certificate in Professional Marketing / Professional Digital Marketing
  • CIM Diploma in Professional Marketing
  • CIM Diploma in Professional Digital Marketing

Chartered Institute of Management Accountants

Exemptions from the following CIMA examinations during the programme:

  • BA1 Fundamentals of Business Economics
  • BA2 Fundamentals of Management Accounting
  • BA3 Fundamentals of Financial Accounting
  • BA4 Fundamentals of Ethics, Corporate Governance and Business Law
  • E1 Organisational Management

The student can sit for the first CIMA exam at the end of his/her 3rd year

* Provided the student completes one Free Elective and one Major Elective in Marketing (Marketing Research/Marketing of Financial Services/Advertising & Promotions Management/Customer Relationship Management)

Entry Requirements

To be eligible for consideration for admission at the undergraduate level, an applicant should normally hold a recently issued recognized secondary school certificate or its equivalent. The requirements for admission stated by the University are in all cases the minimum demanded for admission, and their fulfilment by a candidate does not automatically ensure his /her selection. Prior to enrolling at Ahlia University, citizens of non-GCC States should secure residence permits in the Kingdom of Bahrain; otherwise, their admission will be conditional and subject to being rescinded at the discretion of the University

English Language Proficiency

Applicants must demonstrate a level of English proficiency consistent with the demands of an academic programme taught and assessed almost exclusively in the English language. This can be done in one of the following ways:

  • Submission of an internationally recognized certificate of English language proficiency, e.g. Cambridge ESOL SCE or City & Guild’s Pitman Intermediate Level.
  • Attainment of an acceptable score on an internationally recognized examination of English language proficiency, typically either IELTS or TOFEL.
  • Passing the University English language placement test.

Recognized Secondary Certificates

  • Bahraini secondary School certificate (Tawjihia).
  • Secondary school certificates awarded by private secondary school in the Kingdom of Bahrain provided such certificates are endorsed by the Bahraini Ministry of Education.
  • Arab secondary school certificates awarded by Arab Ministries of Education. Where applicable, the streams of these certificates are given the same consideration as the Bahraini Tawjihia.
  • Any other certificates recognized by the Bahraini Ministry of Education as equivalent to a Tawjihia certificate.

Programme Specific Requirements

The applicants who meet the following programme specific admission requirements will be admitted to the programme:

Academic Score in the Secondary School Certificate (Tawjihia) or its Equivalent

  • Unconditional Acceptance: 60%
  • Conditional Acceptance; Passing an interview: 50%
  • Tracks Accepted: All Tracks

Undergraduate Tuition & Fees

The estimated duration for completion of a Bachelors Degree at Ahlia University is 4 years. This is structured around 134 credit-hours covering 45 courses.

The duration of study for each course is fifteen weeks, covering approximately 45 study hours.

Item Fee
Application Fee BD 20
Registration Fee BD 200
Placement Tests Fee ( if applicable ) BD 40
Orientation Courses ( if applicable ) BD 1,200
100 Level Courses – 12 courses ( BD 300 Per Course ) BD 3,600
200 Level Courses – 11 courses ( BD 330 Per Course ) BD 3,630
300 Level Courses – 11 courses ( BD 360 Per Course ) BD 3,960
400 Level Courses – 11 courses ( BD 390 Per Course ) BD 4,290

Available Scholarships

Item Discount
Orphans and people with special needs 50%
High school average of 95% or above 50%
High school average of 90% or above 25%
High school average of 80% or above 20%

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