The Department of Management and Marketing houses the BSc. Program in Management and Marketing (BSMM) at Ahlia University. The BSMM program aims to provide students with sufficient knowledge that would enable them to pursue a career in management or marketing, and /or advanced further studies. The program seeks to provide students with analytical skills that are necessary to apply their knowledge in organisations in which they are employed, to acquaint them with changing techniques and practices in the professional world, to develop their competence in marketing strategies formulation, and to enhance their communication skills.