Bachelor’s Degree in Management & Marketing (BSMM)

499 Undergraduate Project Guidelines

Intended Learning Outcomes (ILOs):

A. Knowledge and Understanding
A1. Concepts and Theories:

  • Demonstrate the interrelationships of various functions of management by a feedback diagram.
  • Provide an integrated view of marketing in a business organization specifying the components and their interdependencies.
  • Outline the development management thought from classical to modern and how have they changed the functioning of business organizations.

A2. Contemporary Trends, Problems and Research:

  • Draw the recent developments in management and marketing paradigms such as supply chain, CRM, six sigma.
  • Appreciate the process and methodologies of conducting business research and marketing research.
  • Carry out research independently on a business problem.

A.3 Professional Responsibility:
Demonstrate adherence to and knowledge of the professional and legal responsibilities of a management professional and marketing practitioner and assimilate best practices involved in the conduct of management and marketing tasks.

B. Subject-Specific Skills

B1. Problem solving:
Use quantitative and qualitative tools to analyze and solve the management and marketing problem situations.

B2. Modelling and Designing:

  • Design organizational structures for different functions, activities, jobs and roles.
  • Design appropriate channels of marketing and the supply chains.

B3. Application of Methods and Tools:

  • Analyze business problems using the quantitative and/or qualitative techniques such as linear programming, quality function deployment, balance sheet.
  • Probe into a business problem in management or in marketing using appropriate methods/techniques and interpret the results.

C. Critical Thinking Skills

C1. Analytic Skills:

  • Critically analyze the business problem situations such as absenteeism of employees, increasing competition in the market, cash flow, scarcity of funds, etc.
  • Interpret the data and draw inferences for decision making in different business situations such as demand patterns, employee performance, cash inflows and out flows.

C2. Synthetic Skills

  • Compare the methods used for purposes such as forecasting, market research, organizational design to decide the appropriate method for the given situation.
  • Develop the impacts of interactions between the functional domains, for example the sales promises and the service obligations, process change and employee performance, quality and the volume of production.

C3. Creative Skills:

  • Develop innovative and differentiating strategies and solutions to achieve the goals set for organizational or market growth.
  • Critically review the existing processes and practices and reengineer to meet the benchmarks or to establish best practices or to meet customer demands.

D. General and Transferable Skills ( other skills relevant to employability and personal development)

D1. Communication skills:

  • Demonstrate good oral and written communications skills while presenting the literature review or the results of the project to the class or to the company executives where the project is conducted.
  • Develop a presentation using the graphic and other visual aids to enhance the understanding of the peers, and other informed audiences.

D2. Team Work and Leadership:
Participate effectively and/or lead peer groups in carrying out group tasks such as carrying out a customer survey, evaluating the performance of employees, redesigning a process, estimating the process capability, etc.

D3. Organizational and Developmental skills:

  • Learn the skills through self-study and take up the tasks independently.
  • Act professionally in unfamiliar situations and act scientifically in resolving conflicts.
  • Prepare business plans to meet the strategic goals and the develop the implementing and monitoring procedures.

D4. Ethics and social responsibility:
Demonstrate an ability to respond to ethical challenges without being compromised in a variety of contexts (personal, academic, institutional, corporate, societal) and conduct business transactions according to ethical (moral) norms.

Management and marketing are two important business disciplines that focus on the planning and application of strategies and techniques. These disciplines are important as regards the utilisation of organisational resources. Professionals in these fields are able to manage their enterprises more efficiently and effectively by identifying and fulfilling clients’ needs and wants

The programme aims to provide students with sufficient knowledge to enable them pursue a career in management or marketing, and /or advanced further study. In order that students are able to accomplish this, the programme seeks to provide students with the analytical skills necessary to apply their knowledge in organisations in which they are employed, to acquaint them with changing techniques and practices in the professional world, to develop their competence in marketing strategies formulation and to enhance their communication skills.

The programme objectives are to produce graduates who:

  • Are able to identify trends, problems and conduct research in the field of management and marketing.
  • Appreciate professional responsibilities of management and marketing tasks.
  • Have analytical skills, creative skills and able to apply management and marketing concepts.
  • Have skills in reflective practice, and life-long learning, and can therefore respond to the dynamic nature of the profession and the changing management and marketing needs of the community.
  • Have the knowledge and expertise to meet the demands of current and future employment by working in a multidisciplinary environment.
  • Possess and practice soft skills such as communication skills, teamwork skills, leadership skills and organisational development skills.

This program achieved full confidence by QQA

Many national, regional and global organisations are based in Bahrain because of its excellent location and reputation in education and business as a result of advanced infrastructure. Therefore, the employment opportunities for our graduates are many but could be briefly summarised as follows:

  • Executive trainees in different types of corporations including financial institutions
  • Supervisors and managers
  • Marketers
  • Brand managers
  • Product developers
  • Event managers
  • Public relation managers

Besides the professional working areas above, our department’s graduates may also establish their own businesses as entrepreneurs. The Department of Management and Marketing aims to prepare its graduates for their career lives with interdisciplinary education pattern planned in accordance with the needs of business environment.

  • Qualification: Bachelors in Management & Marketing
  • Type: Undergraduate
  • Duration: 4 years
  • Qualification name: Management & Marketing
  • College: College of Business & Finance
  • Language of offering: English

Teaching methods include a combination of lectures, workshops, seminars, group discussion, presentations by guest speakers, and role-playing games. Moreover, each course is continuously assessed through tests, assignments, major projects, student presentations and oral participation. Assessment is totally linked to the intended learning outcome (ILO) with an emphasis on the employability skills.

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Bachelor’s Degree fees

The estimated duration for completion of a Bachelors Degree at Ahlia University is 4 years. This is structured around 134 credit-hours covering 45 courses.

The duration of study for each course is fifteen weeks, covering approximately 45 study hours.

Application Fee BD 20
Registration Fee BD 200
Placement Tests Fee (if applicable) BD 40
Orientation Courses (if applicable) BD 1200
First Year Courses – 12 courses (BD 300 Per Course) BD 3,500
Second Year Courses – 11 courses (BD 330 Per Course) BD 3,630
Third Year Courses – 11 courses (BD 360 Per Course) BD 3,960
Fourth Year Courses – 11 courses (BD 390 Per Course) BD 4,290
TOTAL BD 16,840

Please note that the fees listed above do not include the cost of text books required to complete the program.

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Entry Requirements
Entry Requirements

Applicants must hold at least a recognized and endorsed secondary school certificate or equivalent.

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Academic Rules and Regulations
Academic Rules and Regulations

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Admissions are open.

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