- Maintain strong brand equity through brand Management to combine market research, marketing planning, strategic marketing and corporate image issues management, to maintain a well-defined and consistently communicated brand identity.
- Produce a planned social media posting to support brand and reputation and student recruitment.
- Produce a series of planned publications to support the university, colleges and directorates with updated and accurate collateral.
- Continuously revise and enhance the University website to raise awareness of the University, quality, research & teaching.
- enhance the MPC’s images and video Infrastructure.
- Plan and execute all events and Support Events all AU units.
- Ensure coverage of all events in accordance to AU objectives and planner through PR and media relations.
- Continuous development of staff and Initiatives to improve productivity and efficiency.
