Management and marketing are two important business disciplines that focus on the planning and application of strategies and techniques. These disciplines are important as regards the utilization of organizational resources. Professionals in these fields are able to manage their enterprises more efficiently and effectively by identifying and fulfilling clients’ needs and wants.
The programme aims to provide students with sufficient knowledge to enable them pursue a career in management or marketing, and /or advanced further study. In order that students are able to accomplish this, the programme seeks to provide students with the analytical skills necessary to apply their knowledge in organizations in which they are employed, to acquaint them with changing techniques and practices in the professional world, to develop their competence in marketing strategies formulation and to enhance their communication skills.
The programme aims to produce graduates who:
Many national, regional and global organisations are based in Bahrain because of its excellent location and reputation in education and business as a result of advanced infrastructure. Therefore, the employment opportunities for our graduates are many but could be briefly summarised as follows:
Besides the professional working areas above, our department’s graduates may also establish their own businesses as entrepreneurs. The Department of Management and Marketing aims to prepare its graduates for their career lives with interdisciplinary education pattern planned in accordance with the needs of business environment.
In the first year, students will begin by taking foundation courses as part of the university requirements. Students will acquire a basic knowledge of English, Mathematics and Accounting, which are essential for the foundation and advanced courses in management and marketing.
In year two, students take courses in the areas of Accounting, Finance, Microeconomics, and Information Technology. Students also take the first courses in their specialisation fields of management and marketing.
In year three, students are required to complete courses in Accounting, Law and Business Ethics.
During the first semester some compulsory courses are required in the areas of management and marketing namely Production & Operations Management, Human Resources Management, and Consumer Behaviour.
In their last year, BSMM students undertake a structured course project in management or marketing, generally involving research on a particular topic in management or reporting on a field-work in a managerial organisation.
The project provides students with practical experience in defining a research problem in the field of management or marketing, and in designing and conducting a research project accordingly
Exemptions from the following CIM modules:
Exemptions from the following CIMA examinations during the programme:
The student can sit for the first CIMA exam at the end of his/her 3rd year
* Provided the student completes one Free Elective and one Major Elective in Marketing (Marketing Research/Marketing of Financial Services/Advertising & Promotions Management/Customer Relationship Management)
To be eligible for consideration for admission at the undergraduate level, an applicant should normally hold a recently issued recognized secondary school certificate or its equivalent. The requirements for admission stated by the University are in all cases the minimum demanded for admission, and their fulfilment by a candidate does not automatically ensure his /her selection. Prior to enrolling at Ahlia University, citizens of non-GCC States should secure residence permits in the Kingdom of Bahrain; otherwise, their admission will be conditional and subject to being rescinded at the discretion of the University
Applicants must demonstrate a level of English proficiency consistent with the demands of an academic programme taught and assessed almost exclusively in the English language. This can be done in one of the following ways:
The applicants who meet the following programme specific admission requirements will be admitted to the programme:
Academic Score in the Secondary School Certificate (Tawjihia) or its Equivalent
The estimated duration for completion of a Bachelors Degree at Ahlia University is 4 years. This is structured around 134 credit-hours covering 45 courses.
The duration of study for each course is fifteen weeks, covering approximately 45 study hours.