Goals

  • Maintain strong brand equity through brand Management to combine market research, marketing planning, strategic marketing and corporate image issues management, to maintain a well-defined and consistently communicated brand identity.
  • Produce a planned social media posting to support brand and reputation and student recruitment.
  • Produce a series of planned publications to support the university, colleges and directorates with updated and accurate collateral.
  • Continuously revise and enhance the University website to raise awareness of the University, quality, research & teaching.
  • enhance the MPC’s images and video Infrastructure.
  • Plan and execute all events and Support Events all AU units.
  • Ensure coverage of all events in accordance to AU objectives and planner through PR and media relations.
  • Continuous development of staff and Initiatives to improve productivity and efficiency.

 

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