She holds a PhD in Communication, along with academic qualifications in communication, public relations, management, and business administration. Her academic and professional background has given her experience across different areas of media, communication, management, and public relations.

She has several years of teaching experience at undergraduate and postgraduate levels. Over the years, she has taught a range of subjects related to media, public relations, advertising, strategic communication, digital communication, communication theories, and media ethics and legislation.

Her academic work also includes supervising postgraduate and doctoral students and supporting students throughout different stages of their research. She has been involved in academic and administrative activities, including course coordination, curriculum-related work, academic committees, and the development of teaching and learning practices.

Her professional experience extends beyond academia and includes executive and administrative experience in the government sector. This combination of academic and professional experience has contributed to her interest in connecting communication theory with professional practice.

She has also participated in research and academic activities related to digital communication, public relations, artificial intelligence, social media, and emerging communication technologies. Her work reflects a continuing interest in the changes taking place in media and communication as a result of digital transformation.

She is a member of professional organisations in the fields of journalism, public relations, and the development of small and medium-sized enterprises.