Studies in Computational Intelligence : “The Big Data-Driven Digital Economy: Artificial and Computational Intelligence”
Chapter Title:
Exploring a Broadband Marketing Strategy to Build Customers Relationship Management: Buzz Marketing Perspective. A Case Study of Virgin Broadband in Stafford-Shire University
Authors:
Sherine, Badawi
Issue date:
2021
Field:
Management
Country:
Germany Democracy
Publishing House:
springer
Publisher:
Springer
Pages:
1-11
ISBN:
978-3-030-66006-2
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The role of accreditation on financial innovation and business sustainability: a study of AACSB-accredited business schools in the GCC region
