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DR. ANJI BENHAMED

Assistant Professor / Director of AC for Entrepreneurship / Director of MBA Programme - College of Business & Finance - Management & Marketing Dept.
  • Holds a Bachelor Degree in High Commercial Studies and a Master Degree in Management & Marketing from The Higher Institute of Commercial Studies (HEC), University of Carthage, Tunisia.
  • In 2015 she obtained her PhD degree in management from the University of Paris 13, Sorbonne, Paris,
  • Dr Anji has wide ranging experience in academic teaching, research, training and consulting in management, marketing and entrepreneurship for the last 10 years in Tunisia, France and Bahrain.
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Journals

  • Atmospheric Components Of A Commercial Website And The Behavioral Responses Of The Cyber-Consumers: Case Of An Online Store Of Cultural Products, Anji Benhamed (May, 2016), Amity Journal Of Marketing (AJM), Vol 1, (ISSN: 2455- 975X/ RNI: UPENG04198).
    Journal link / Research area: Virtual Marketing, E-consumer behavior, E-commerce

Conferences

  • Enhancing Learning Outcomes Achievement in Higher Education using Gaming Strategies: the case of Business Courses, Dr. Anji ben Hamed (4-5 October 2018), 12th European Conference on Games Based Learning, France