Summary

Ammar Al-Hawaj was born in 1987 in Manama, in the Kingdom of Bahrain. He pursued his undergraduate education at Ahlia University where he gained a Bachelor of Science degree in Banking & Finance in 2007. He was later awarded a MSc. in International Business & Management, from the University of Manchester in 2010.

Ammar garnered valuable industry experience, having worked in various departments, at Ithmaar Bank, from 2008 through 2013. He joined Ahlia University, as an adjunct faculty member in 2011, and became a fulltime lecturer in 2013. Ammar played an instrumental role in establishing a full-fledged directorate (international relations) at Ahlia University, where he now holds the post of Director. In his capacity as director of international relations, Ammar sits on both the Brunel University PhD (Without Residence) Joint Programme Board, and The George Washington University Engineering Management and Systems Engineering Off-Campus Programs Board at Ahlia University.

Ammar actively contributed towards the achievement of the Ahlia Bachelor Degree in Management & Marketing (BSMM) programme’s quality improvement plan, which led to the successful review by the Bahraini Quality Assurance Authority (BQA) in 2014. Additionally, he participated in a departmental sub-committee which undertook to revise the BSMM programme, from designing learning outcomes to selection of appropriate assessment methods in order to ensure full-alignment with the Bahraini National Qualifications Framework. This resulted in the successful validation, without any conditions, of the BSMM programme in 2016 by the General Directorate of the National Qualifications Framework; a partner of the Scottish Qualifications Authority (SQA). Moreover, Ammar has developed a working knowledge, with some critical insights, of a number of international education systems. This working knowledge of different international systems, frameworks, and mapping (covering the British Credits Accumulation & Transfer Scheme (CATS), to the European Credit Transfer & Accumulation System (ECTS)), has proven invaluable in setting up international partnerships from progression and articulation, to study abroad and exchange agreements.

In recent years, Ammar has held membership on a number of university standing committees, including the university internationalization committee, strategic planning committee, communications strategy committee, and the University Council. Ammar was also a member of the International Academic Advisory Committee, and chair for the track on internationalization, for the QS MAPLE 2018: 8th Annual strategic summit for the advancement of university excellence in all its forms.

Research

Research Interest:

  1. Market Orientation & Customer Satisfaction
  2. Marketing in non-profit Organisations
  3. Branding & Brand Orientation
  4. International Business (Standardisation Vs. Adaptation)

Teaching

Ammar has also taught a number of course across different levels (100-400) including, Fundamentals of Management, Principles of Marketing, and International Business.

Supervision

Ammar has supervised a number of students in the past couple of years since joining as a full-time lecturer across a wide range of topics from Marketing in Non-profits to Management styles and Motivation.

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