Dr. Anji Benhamed Research

Dr. Anji Benhamed Assistant Professor / Director of MBA Programme / Director of AC for Entrepreneurship
College of Business & Finance
Department of Finance Management & Marketing
Academic Profile / Google Scholar

Journals

  1. Atmospheric Components Of A Commercial Website And The Behavioral Responses Of The Cyber-Consumers: Case Of An Online Store Of Cultural Products, Anji Benhamed (May, 2016), Amity Journal Of Marketing (AJM), Vol 1, (ISSN: 2455- 975X/ RNI: UPENG04198).
    Abstract (pdf) / Journal link / Research area: Virtual Marketing, E-Consumer Behavior, E-Commerce