Summary

Professor Hemat Elsaka holds a PhD in Public Relations and a Master’s in Public relations, both from Zagazig University, Egypt; and a Bachelor’s in Public Relations & Advertising from the College of Mass Communication, Cairo University, Egypt.

Professor Hemat Elsaka joined Ahlia University in 2009 as Chairperson of Mass Communication & Public Relations Department. She was appointed Dean of the College of Arts & Science in 2015.

Professor Hemat started her academic  career in 1992 as demonstrator in the Faculty of Specific Education College in Zagazig University, Egypt; becoming Assistant Lecturer in 1994 and Lecturer in 1996. She was promoted to Head of Department of Mass Communication & Public Relations in the Faculty of Specific Education at  Zagazig University, serving for 13 years from 1996 to 2009. During this time she visited the United States for an Academic Mission to Pittsburgh University in 2002. She was promoted to Associate Professor of Public Relations in 2003 then to Professor of Public Relations in 2008.

Throughout her career, Professor Hemat has done extensive academic work in the fields of mass communications and public relations, teaching a variety of courses in these fields. Her experience also includes observation, follow-up and evaluation, leading research teams and projects, participating in local and international conferences. She also has practical experience in planning and implementing research and studies for mass media organizations.

In addition, she advises and supervises master’s and PhD students on issues related to mass communication and public relations.

Research

Professor Hemat’s research interests include 

  • Media diplomacy
  • Digital public relations
  • Theory of public relations
  • Theory of mass communication
  • Public opinion

Professor Hemat’s research experience includes

  • Conducting and publishing studies in mass communication and public relations
  • Collecting and analysing research data using statistical software (SPSS)
  • Leading research teams and projects
  • Participating in mass communication and public relations conferences, seminars and workshops
  • Planning and implementing research and studies for mass media organizations

 

Prof. Hemat Hassan Abdelmaguid Elsaka Research

Teaching

Professor Hemat’s teaching includes 

  • MCPR 565 (Seminar in Contemporary Communication Research)
  • PREL 511 (Modern Theories in Public Relations)
  • PREL 220 (Public Opinion)
  • MPRM 498 (Research Methods in Mass Communication & Public Relation)
  • MCPR 360 (Communication Research Methods)

Supervision

Professor Hemat has supervised Master’s students dissertations in the following fields 

  • Bahraini public exposure patterns for TV channels
  • The role of local newspapers in the formation of the mental image of parliamentary institutions (focused on the National Assembly in Kuwait)
  • Differences in the knowledge gained from the media among the Bahraini public on the reform project
  • The role of the media in shaping public opinion attitudes towards the government’s performance in the Kingdom of Bahrain
  • The Role of interactive media in the spread of rumors in Bahraini society
  • Bahraini youth use of the internet and relationship to the level of knowledge about external events
  • Bahraini public attitudes towards television drama in the Gulf

Presentations

  • The Effects of Counterfeit Goods on Consumer Purchase Behavior. (May2016) International Conference on Communication and Management, Athens, Communication Institute of Greece
  • Activation of the digital public relations in government institutions. (Apr 2015) Saudi Arabia Public Relations Association
  • The realization of the social media risks on Gulf youth. (Mar 2015) King Saud University, Riyadh
  • Media Governance to guarantee an independent media system. (Apr 2014) Gulf Forum VIII for practitioners of public relations

Publications

Books Published  

  1. Studies in Developmental Communication, Media and Communication Series, Egypt Arab Publishing and Distribution, Cairo, 2010
  2. Studies in Public Relations and Media Diplomacy, Media and Communication Series, Egypt Arab Publishing and Distribution, Cairo, 2010
  3. Studies in Communication Theories, Media and Communication Series, Egypt Arab Publishing and Distribution, Cairo, 2010

Journals   

  1. Motivations of Kuwaiti youth for the use of the websites online. (Jun 2011) Media Research Review, Cairo University
  2.  Kuwaiti public exposure to the media and its relationship to the level of knowledge about foreign events (Mar 2011) Media Research Review, Cairo University
  3. Internet and its relationship to adolescent awareness about health risks in the context of the theory of the impact of the third person (Dec 2007) Media Research Review, Cairo University
  4. The differences of acquired knowledge from mass media, applied to violence against women. (Jan 2007) Public Opinion Research
  5. Communication via internet and its relationship to social skills. (Jan 2006) Journal of the Graduate Institute of Childhood, Ain Shams University
  6. The processes of awareness for the knowledge of the health issues in university students. (2005) Media Research Review, Cairo University
  7. The moral values and its relationship with special responsibility. (May 2003) Journal of the Faculty of Arts, University of Zagazig
  8. The uses of mass media models in the diplomatic field. (Sep 2002) Journal of the Faculty of Arts, University of Zagazig
  9. The Egyptian children’s uses of modern mass media. (Jul 2002) Journal of the Faculty of Arts, University of Zagazig
  10. The direct communication and its role in the development of environment consciousness in national societies. (Nov 1999) Journal of the Faculty of Arts, University of Zagazig
  11. The attitudes of public opinion in the Egyptian universities towards the Palestinian issue. (May 2000) Journal of the Faculty of Arts, University of Zagazig

Conferences   

 

  1. The Effects of Counterfeit Goods on Consumer Purchase Behavior, Hemat Elsaka and Imad Assali (2015), International Conference on Communication and Management, Greece.
  2. تفعيل العلاقات العامة الرقمية في المؤسسات الحكومية، “دراسة تحليلية ورؤية مستقبلية في إطار نموذج جروننج”،همت حسن السقا (2015)، العلاقات العامة الرقمية
  3. إدراك الشباب الخليجي لمخاطر وسائل التواصل الاجتماعي : دراسة في نظرية تأثرية الآخرين، همت حسن السقا (2015)، مؤتمروسائل التواصل الأجتماعى: التطبيقات والإشكالات المنهجية
  4. تفعيل العلاقات العامة الرقمية في المؤسسات الحكومية، همت حسن السقا و أريج الدبيخي (2015)، الملتقى الثالث العلاقات العامة الرقمية، المجلد الثالث، العدد 34
  5. حوكمة الاعلام لضمان متظومة إعلامية مستقلة، همت حسن السقا (2014)، الملتقى الخليجي الثامن لممارسي العلاقات العامة
  6. The role of mass media in shaping the mental picture of children with special needs. (May 2005)
  7. Job satisfaction and its relationship with some of personnel characters for women. (Apr 2005)
  8. The Egyptian women’s dependence on mass media in the developments of local communities. (Feb 2002)  Janub alwadi University Conference
  9. The impact of modern mass media in increasing women’s awareness toward social issues. (Apr 2001) Asyut University Conference
  10. The role of communication in political participation process. (Feb 2001)  Janub alwadi University Conference
  11. The modern international attitudes in the studies of developmental communication. (May 2001)
  12. The activation of the role of specification faculties in raising the qualification of educational media specialists (Apr 2000) Conference Faculty of Education, University of Zagazig
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