Dr. Zuhair earned his Master’s degree and Ph.D. degree (excellence with honors), in Information and Communication Sciences, from the Universidad Complutense de Madrid, Spain (1988). He worked as an Associate Professor in the Media and Journalism Department of the College of Information in the University of Baghdad,Iraq (1989-1995).

He has practiced media and journalism in several governmental and official institutions for various managerial and editorial posts. Additionally, he worked as a Media Consultant for the Iraqi radio and television stations. He also worked as the Dean of the Faculty of Education for women in the University of Kufa, Iraq.

Dr. Zuhair has accomplished many researches and studies in his field of specialization, and has participated in many Arabic and international scientific conferences. He has conducted many researches and studies in his field of specialization, in addition to his participation in many Arabic and international scientific conferences.

Dr. Zuhair has been a faculty member for more than 25 years, teaching in various areas of media and journalism. Throughout his academic career, he has supervised more than eighty MA and PhD theses, and has conducted many workshops and seminars in the field of media and journalism. Currently, he is an Associate Professor and the Chairperson of the Department of Mass Media and Public Relations, Ahlia University, Bahrain.


Research Area:

Media discourse, narrative analysis, political communication of social movements, methodology and philosophy of science in humanities. 

  • Mental image of Arabs in the Spanish Newspapers. (Content Analysis study on a sample of Spanish newspapers), Journal of the Arab world, Issue (3) – Arabic and Spanish Studies Center for – Madrid, 1990. 

  • Environment in the Iraqi Journalism. (An analytical study), Journal of the Faculty of Arts – University of Baghdad, Issue (3), 1992. 

  • Communication’s Implications in the Iraqi song. (An analytical study), the Issue (1) Psychological and Social Sciences Center – Baghdad, 1993. 

  • Political news Trends in the Iraqi Journalism (comparative analysis Study), Journal of the Ministry of Information, Issue. (3), 1994. 

  • Political Communication systems and ideologies in the Third World. (An analytical study), Journal of Political Science, Issue. 5 University of Baghdad, 1994. 

  • The impact of the Symbols in the construction of the semantic framework of the existing communication forum. (A field study), Journal of the psychological and social sciences, Issue (6) Psychological and Social Sciences Center – Baghdad, 1995. 

  • Patience in the Qur’an (analytical study), Institute studies for Koran and the Sunnah – Baghdad, 1997. 

  • Social values in the Iraqi agriculture Journalism (analytical study), Journal of Social Studies – The Ministry of Labor and Social Affairs – Baghdad, 1997. 

  • The image of women in the Iraqi Journalism. (An analytical study), (Study presented to the annual conference of Iraqi Women) Journal of Studies, Journal of Literature, 2001. 

  • Arab news in the Iraqi Journalism. (An analytical study), Study submitted to the Research and Media Studies Center, Ministry of Information, 2001. 

  • Readability of Bahraini youth to Bahraini and non-Bahraini daily Newspaper and its relationship with demographic variables. (Field study), Accepted paper, Human Studies Journal / University of Bahrain, 2013. 

  • The editorial policy of Gulf newspapers and the factors influencing the Communicators (Field Study), semat  Journal  Issue 2 / University of Bahrain,2013. 

  • Arab Journalism and the culture difference, Book issued by the Institute of Political Development in the Kingdom of Bahrain, 2015. 

  • Bahraini public’s dependency on local media as a source of political information, Pubic Relations and Advertising Magazine, Faculty of Mass Communication, Cairo University ,Vol 7, September 2016, 

  • Bahraini public attitudes towards the contents of religious in the Islamic religious satellite channels, Radio and Television Magazine, Faculty of Mass Communication, Cairo University, Vol 7, September 2016. 

  • Gulf elite’s use of the means of social Networks sites and Gratification realized, Ain Shams University, Journal of Childhood studies , Vol 20, Issue76, 2017, 


Courses taught include: 

  • Introduction to Journalism
  • News Writing & Editing
  • Public Opinion
  • Public Relations
  • Communication and Contemporary Theories
  • Political Communication
  • Media and Public Relations Campaigns
  • Electronic Journalism


Dr. Zuhair Dhaif has been assigned as a supervisor, reader and an internal examiner for different projects and dissertations.


He has participated in various conferences, seminars & workshops, including the planning and implementing of research studies for mass media organizations. 

 Conferences :

  • International Symposium on the problems of Youth and the media in the developing countries, Cyprus, 1982. 

  • International Conference on Non-Governmental Organizations of the United Nations Switzerland.1989. 

  • Arab Symposium on Human Rights and the media in the Arab world, Beirut, 1993. 

  • Participation in the media authority of the Conference in the light of market economics and globalization, Brazil, 2001. 

  • Participation in the global media system and free flow of information Conference of Mexico, Mexico City, 2002. 

  • Participation in the new / University of Bahrain, the first conference / media. Bahrain, 2009. 

  • Participate in a workshop at the crossroads of Fujairah Media II “and the Arabic language translator in the media and the challenges of the future.,2011” 

  • A seminar on effective communication and marketing ideas / Ahlia University, Kingdom of Bahrain, 2012. 

  • Participate in the preparation workshop in the practice of media work between the text and the application and responsibility / Supreme Council for Women , Kingdom of Bahrain ,2013 

  • Workshop / disinformation, tactics and goals / professors in the Faculty of Arts and Science and Education, Kingdom of Bahrain, 2014. 

  • The role of media in promoting integrity and anti-corruption / Ministry of Interior / General Administration of anti-corruption and economic and electronic security, Kingdom of Bahrain,2016.