BACHELOR’S DEGREE IN MANAGEMENT & MARKETING (BSMM)

499 Undergraduate Project Guidelines

Management and marketing are two important business disciplines that focus on the planning and application of strategies and techniques. These disciplines are important as regards the utilisation of organisational resources. Professionals in these fields are able to manage their enterprises more efficiently and effectively by identifying and fulfilling clients’ needs and wants

The programme aims to provide students with sufficient knowledge to enable them pursue a career in management or marketing, and /or advanced further study. In order that students are able to accomplish this, the programme seeks to provide students with the analytical skills necessary to apply their knowledge in organisations in which they are employed, to acquaint them with changing techniques and practices in the professional world, to develop their competence in marketing strategies formulation and to enhance their communication skills.

The programme objectives are to produce graduates who:

  • Are able to identify trends, problems and conduct research in the field of management and marketing.
  • Appreciate professional responsibilities of management and marketing tasks.
  • Have analytical skills, creative skills and able to apply management and marketing concepts.
  • Have skills in reflective practice, and life-long learning, and can therefore respond to the dynamic nature of the profession and the changing management and marketing needs of the community.
  • Have the knowledge and expertise to meet the demands of current and future employment by working in a multidisciplinary environment.
  • Possess and practice soft skills such as communication skills, teamwork skills, leadership skills and organisational development skills.

This program achieved full confidence by QQA

Many national, regional and global organisations are based in Bahrain because of its excellent location and reputation in education and business as a result of advanced infrastructure. Therefore, the employment opportunities for our graduates are many but could be briefly summarised as follows:

  • Executive trainees in different types of corporations including financial institutions
  • Supervisors and managers
  • Marketers
  • Brand managers
  • Product developers
  • Event managers
  • Public relation managers

Besides the professional working areas above, our department’s graduates may also establish their own businesses as entrepreneurs. The Department of Management and Marketing aims to prepare its graduates for their career lives with interdisciplinary education pattern planned in accordance with the needs of business environment.

Qualification: Bachelors in Management & Marketing

Type: Undergraduate

Duration: 4 years

Qualification name: Management & Marketing

College: College of Business & Finance

Teaching methods include a combination of lectures, workshops, seminars, group discussion, presentations by guest speakers, and role-playing games. Moreover, each course is continuously assessed through tests, assignments, major projects, student presentations and oral participation. Assessment is totally linked to the intended learning outcome (ILO) with an emphasis on the employability skills.

FIRST YEAR (32 CREDITS)

FIRST SEMESTER
Course Code Course Title Lec Lab Cre Prerequisite
ARAB 101 Composition for Native Speakers of Arabic I 3 0 3
ECON 101 Principles of Microeconomics 3 0 3
ENGL 101 Academic English I 3 0 3 (ENGL 052 AND ENGL 055) OR passing
placement test
ITCS 101 Introduction to Computers & IT 2 2 3
MATH 103 Mathematics I 3 0 3 (MATH 053) OR passing placement test
TOTAL PER SEMESTER 15
SECOND SEMESTER
Course Code Course Title Lec Lab Cre Prerequisite
ACCT 101 Accounting I 3 0 3
ENGL 102 Academic English II 3 0 3 ENGL 101
ITCS 121 Computer Programming 2 2 3 ITCS 101
STAT 101 Introduction to Statistics 3 0 3 (MATH 053) OR passing placement test
MATH 104 Mathematics II 3 0 3 MATH 103
HUMR 101 Principles of Human Rights 2 0 2
TOTAL PER SEMESTER 17

SECOND YEAR (36 CREDITS)

FIRST SEMESTER
Course Code Course Title Lec Lab Cre Prerequisite
ACCT 201 Accounting II 3 0 3 ACCT 101
ECON 102 Principles of Macroeconomics 3 0 3
ENGL 201 Academic English III 3 0 3 ENGL 102
HIST 121 Modern History of Bahrain 3 0 3
HU/SS XXX Humanities/ Social Sciences X X 3
MAGT 121 Fundamentals of Management 3 0 3
TOTAL PER SEMESTER 1 18
SECOND SEMESTER
Course Code Course Title Lec Lab Cre Prerequisite
ENGL 202 Academic English IV 3 0 3 ENGL 201
FINC 211 Financial Management I 3 0 3 ACCT 101
XXXX XXX Free Elective X X 3
ITMA 201 Management Information Systems 3 0 3 MAGT 121
MAKT 201 Principles of Marketing 3 0 3 MAGT 121
STAT 202 Business Statistics 3 0 3 STAT 101
TOTAL PER SEMESTER 18

THIRD YEAR (36 CREDITS)

FIRST SEMESTER
Course Code Course Title Lec Lab Cre Prerequisite
ACCT 301 Managerial Accounting 3 0 3 ACCT 201
ECON 301 Business Law 3 0 3 Law 101 or completion of at least 66 credits
MAGT 322 Production & Operations Management 3 0 3 STAT 101 & ITCS 101
MAGT 323 Human Resource Management 3 0 3 MAGT 121
MAKT 310 Consumer Behaviour 3 0 3 MAKT 201
TOTAL PER SEMESTER 15
SECOND SEMESTER
Course Code Course Title Lec Lab Cre Prerequisite
MAGT 310 Quantitative Analysis for Business 3 0 3 STAT 202
MAGT 324 Organizational Behavior & Leadership Development 3 0 3 MAGT 323
MAGT/MAKT* 331 Business Simulation / Industrial Marketing X X 3 STAT 202 AND MAKT 201
MAKT 322 Sales Management 3 0 3 MAKT 201
ETHC 391 Ethics and Professional Practice in Business 3 0 3 Completion of at least 66 credits
TOTAL PER SEMESTER 15
SUMMER
Course Code Course Title Lec Lab Cre Prerequisite
INTR 425 BSMM Internship 0 12 6 Completion of at least 90 credits AND
Minimum CGPA 2
TOTAL PER SEMESTER 6

FOURTH YEAR (30 CREDITS)

FIRST SEMESTER
Course Code Course Title Lec Lab Cre Prerequisite
MAGT/MAKT* 412 International Business/International Marketing X X 3 ECON 102 or MAKT 201 AND Completion
of at least 90 credits
MAGT 414 Quality Management 3 0 3 STAT 202
MAGT/MAKT* 416 Project Management/Service Marketing X X 3 MAGT 322 MAKT 310
BFRM 498 Research Methods in Business & Finance 3 0 3 STAT 202 AND Completion of at least 90
credits
ITMA 401 E-Commerce 3 0 3 ITCS 101
TOTAL PER SEMESTER 15
SECOND SEMESTER
Course Code Course Title Lec Lab Cre Prerequisite
MAGT 423 Strategic Management 3 0 3 MAGT 121 AND Completion of at least 90
credits
MAGT/MAKT* 424 Entrepreneurship & Innovation/New Product
Development
X X 3 MAGT 324 or MAKT 321 AND Completion
of at least 90 credits
MAKT 421 Marketing Strategy 3 0 3 MAKT 201 AND Completion of at least 90
credits
MAGT/MAKT* 499 Project In Management and Marketing X X 3 ETHC 391 AND BFRM 498
XXXX XXX Free Elective X X 3
TOTAL PER SEMESTER 15
LIST OF PROGRAMME ELECTIVE COURSES
Course Code Course Title Lec Lab Cre Prerequisite
MAGT 430 Supply Chain Management 3 0 3 MAGT 322
MAGT 431 Advanced Spreadsheet Modeling For Managers 3 0 3 MAGT 310 AND MAGT 331
MAKT 320 Marketing of Financial Services 3 0 3 MAKT 201
MAKT 321 Marketing Research 3 0 3 STAT 202
MAKT 332 Advertising & Promotions Management 3 0 3 MAKT 201
MAKT 431 Customer Relationship Management 3 0 3 MAKT 310 AND Completion of at least 66
credits
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Bachelor’s Degree fees

The estimated duration for completion of a Bachelors Degree at Ahlia University is 4 years. This is structured around 134 credit-hours covering 45 courses.

The duration of study for each course is fifteen weeks, covering approximately 45 study hours.

Application Fee BD 20
Registration Fee BD 200
Placement Tests Fee (if applicable) BD 40
Orientation Courses (if applicable) BD 900
First Year Courses – 12 courses (BD 300 Per Course) BD 3,500
Second Year Courses – 11 courses (BD 330 Per Course) BD 3,630
Third Year Courses – 11 courses (BD 360 Per Course) BD 3,960
Fourth Year Courses – 11 courses (BD 390 Per Course) BD 4,290
TOTAL BD 16,540

Please note that the fees listed above do not include the cost of text books required to complete the program.

Entry Requirements
Entry Requirements

Applicants must hold at least a recognized and endorsed secondary school certificate or equivalent.

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Academic Rules and Regulations
Academic Rules and Regulations

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