Bachelor’s Degree in Management & Marketing (BSMM)
College of Business & Finance

Core Competence

Management and marketing are two important business disciplines that focus on the planning and application of strategies and techniques. These disciplines are important as regards the utilisation of organisational resources. Professionals in these fields are able to manage their enterprises more efficiently and effectively by identifying and fulfilling clients’ needs and wants

The programme aims to provide students with sufficient knowledge to enable them pursue a career in management or marketing, and /or advanced further study. In order that students are able to accomplish this, the programme seeks to provide students with the analytical skills necessary to apply their knowledge in organisations in which they are employed, to acquaint them with changing techniques and practices in the professional world, to develop their competence in marketing strategies formulation and to enhance their communication skills.

The programme objectives are to produce graduates who:

  • Are able to identify trends, problems and conduct research in the field of management and marketing.
  • Appreciate professional responsibilities of management and marketing tasks.
  • Have analytical skills, creative skills and able to apply management and marketing concepts.
  • Have skills in reflective practice, and life-long learning, and can therefore respond to the dynamic nature of the profession and the changing management and marketing needs of the community.
  • Have the knowledge and expertise to meet the demands of current and future employment by working in a multidisciplinary environment.
  • Possess and practice soft skills such as communication skills, teamwork skills, leadership skills and organisational development skills.

 

This program achieved full confidence by QQA

undergraduate

Study Plan

undergraduate

FIRST YEAR (32 CREDITS)

FIRST SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
ARAB 101COMPOSITION FOR NATIVE SPEAKERS OF ARABIC IInfo303
ECON 101PRINCIPLES OF MICROECONOMICSInfo303
ENGL 101ACADEMIC ENGLISH IInfo303(ENGL 052 & ENGL 055) or passing placement test
ITCS 101INTRODUCTION TO COMPUTERS & ITInfo223
MATH 103MATHEMATICS IInfo303MATH 053 or passing placement test
TOTAL PER SEMESTER14215

SECOND SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
ACCT 101ACCOUNTING IInfo303
ENGL 102ACADEMIC ENGLISH IIInfo303ENGL 101
ITCS 121COMPUTER PROGRAMMINGInfo223ITCS 101
STAT 101INTRODUCTION TO STATISTICSInfo303MATH 053 or passing placement test
MATH 104MATHEMATICS IIInfo303MATH 103
HUMR 101HUMAN RIGHTS PRINCIPLESInfo202
TOTAL PER SEMESTER16217

SECOND YEAR (36 CREDITS)

FIRST SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
ACCT 201ACCOUNTING IIInfo303ACCT 101
ECON 102PRINCIPLES OF MACROECONOMICSInfo303
ENGL 201ACADEMIC ENGLISH IIIInfo303ENGL 102
HIST 121MODERN HISTORY OF BAHRAINInfo303
HU/SS XXXHUMANITIES/ SOCIAL SCIENCESInfo303
MAGT 121FUNDAMENTALS OF MANAGEMENTInfo303
TOTAL PER SEMESTER18018

SECOND SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
ENGL 202ACADEMIC ENGLISH IVInfo303ENGL 201
FINC 211FINANCIAL MANAGEMENT IInfo303ACCT 101
XXXX XXXFREE ELECTIVEInfo303
ITMA 201MANAGEMENT INFORMATION SYSTEMSInfo303MAGT 121
MAKT 201PRINCIPLES OF MARKETINGInfo303MAGT 121
STAT 202BUSINESS STATISTICSInfo303STAT 101
TOTAL PER SEMESTER18018

THIRD YEAR (36 CREDITS)

FIRST SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
ACCT 301MANAGERIAL ACCOUNTINGInfo303ACCT 201
ECON 301BUSINESS LAWInfo303Law 101 or completion of at least 66 credits
MAGT 322PRODUCTION AND OPERATIONS MANAGEMENTInfo303STAT 101 & ITCS 101
MAGT 323HUMAN RESOURCE MANAGEMENTInfo303MAGT 121
MAKT 310CONSUMER BEHAVIOURInfo303MAKT 201
TOTAL PER SEMESTER15015

SECOND SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
MAGT 310QUANTITATIVE ANALYSIS FOR BUSINESSInfo303STAT 202
MAGT 324ORGANIZATIONAL BEHAVIOR & LEADERSHIP DEVELOPMENTInfo303MAGT 323
MAGT/MAKT 331BUSINESS SIMULATION / INDUSTRIAL MARKETINGInfo303STAT 202/ MAKT 201
MAKT 322SALES MANAGEMENTInfo303MAKT 201
ETHC 391ETHICS AND PROFESSIONAL PRACTICE IN BUSINESSInfo303Completion of at least 66 credits
TOTAL PER SEMESTER15015

SUMMER

Course Code Course Title LEC LAB CRE Prerequisite
INTR 425**BSMM INTERNSHIPInfo0126Completion of at least 90 credits hours with CGPA >=2.00
TOTAL PER SEMESTER0126

FOURTH YEAR (30 CREDITS)

FIRST SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
MAGT or MAKT* 412INTERNATIONAL BUSINESS or INTERNATIONAL MARKETINGInfo303ECON 102 & completion of at least 90 credits /MAKT 201& completion of at least 90 credits
MAGT 414QUALITY MANAGEMENTInfo303STAT 202
MAGT or MAKT* 416PROJECT MANAGEMENT or SERVICE MARKETINGInfo303MAGT 322 MAKT 310
BFRM 498RESEARCH METHODS IN BUSINESS & FINANCEInfo303STAT 202 & Completion of at least 90 credits
ITMA 401E-COMMERCEInfo303ITCS 101
TOTAL PER SEMESTER15015

SECOND SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
MAGT 423STRATEGIC MANAGEMENTInfo303MAGT 121 & COMPLETION OF AT LEAST 90 CREDITS
MAGT or MAKT* 424ENTREPRENEURSHIP AND INNOVATION or NEW PRODUCT DEVELOPMENTInfo303MAGT 324 / MAKT 201 & completion of at least 90 credits
MAKT 421MARKETING STRATEGYInfo303MAKT 201 & COMPLETION OF AT LEAST 90 CREDITS
MAGT / MAKT** 499MAJOR PROJECT IN MANAGEMENT OR MARKETINGInfo063ETHC 391 & BFRM 498
XXXX XXXFREE ELECTIVEInfo303
TOTAL PER SEMESTER12615
* MAGT required for concentrations in Management whereas MAKT required for concentrations in Marketing

** In special cases, however, students are obliged to register in any two major elective courses in lieu.

ELECTIVE COURSES (in major)

Course Code Course Title LEC LAB CRE Prerequisite
MAKT 321MARKETING RESEARCHInfo303STAT 202
MAKT 320MARKETING OF FINANCIAL SERVICESInfo303MAKT 201
MAKT 332ADVERTISING AND PROMOTIONS MANAGEMENTInfo303MAKT 201
MAKT 431CUSTOMER RELATIONSHIP MANAGEMENTInfo303 MAKT 310 & COMPLETION OF AT LEAST 66 CREDITS
MAGT 430SUPPLY CHAIN MANAGEMENTInfo303MAGT 322
MAGT 431ADVANCED SPREADSHEET MODELING FOR MANAGERSInfo303MAGT 310 & MAGT 331
TOTAL PER SEMESTER18018

Employabilty

Many national, regional and global organisations are based in Bahrain because of its excellent location and reputation in education and business as a result of advanced infrastructure. Therefore, the employment opportunities for our graduates are many but could be briefly summarised as follows:

  • Executive trainees in different types of corporations including financial institutions
  • Supervisors and managers
  • Marketers
  • Brand managers
  • Product developers
  • Event managers
  • Public relation managers

 

Besides the professional working areas above, our department’s graduates may also establish their own businesses as entrepreneurs. The Department of Management and Marketing aims to prepare its graduates for their career lives with interdisciplinary education pattern planned in accordance with the needs of business environment.

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Fast Facts

Qualification: Bachelors in Management & Marketing

Type: Undergraduate

Duration: 4 years

Qualification name: Management & Marketing

College: College of Business & Finance

undergraduate

Teaching & Assessement

Teaching methods include a combination of lectures, workshops, seminars, group discussion, presentations by guest speakers, and role-playing games. Moreover, each course is continuously assessed through tests, assignments, major projects, student presentations and oral participation. Assessment is totally linked to the intended learning outcome (ILO) with an emphasis on the employability skills.

undergraduate

Fees

Bachelor’s Degree fees

The estimated duration for completion of a Bachelors Degree at Ahlia University is 4 years. This is structured around 134 credit-hours covering 45 courses.

The duration of study for each course is fifteen weeks, covering approximately 45 study hours.

Application Fee BD 20
Registration Fee BD 200
Placement Tests Fee (if applicable) BD 40
Orientation Courses (if applicable) BD 1,200
First Year Courses – 12 courses (BD 300 Per Course) BD 3,600
Second Year Courses – 11 courses (BD 330 Per Course) BD 3,630
Third Year Courses – 11 courses (BD 360 Per Course) BD 3,960
Fourth Year Courses – 11 courses (BD 390 Per Course) BD 4,290
TOTAL BD 16,940

Please note that the fees listed above do not include the cost of text books required to complete the program.

undergraduate
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