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Ahlia University

Dr. Amani Abdulkarim Abdulla Sh.Jaffar Al Abbas

Assistant Professor – Management & Marketing Dept. College of Business & Finance

Contact Information

  • Interests include consumer behaviour, promotion, advertising and social media marketing.
  • Member of  Professional Risk Manager’s Association and Social Media Club.
  • Currently completing her PhD at Brunel University.
  • Supervises many students in the fields of marketing and management.

Biography

Dr. Amani Al Abbas is an Assistant Professor in the Management, Marketing and Information Systems Department at Ahlia University since 2010. She has a Ph.D. in Marketing management from Brunel University, MBA from Ahlia University and a B.Sc. in Metallurgy and Materials Science Engineering from University of Bahrain. Her research interest areas are: consumer behavior, B2B marketing, Business management as well as social media marketing. More specifically, her PhD examines the impact of social media advertising on food buying behavior.

Dr. Amani Al Abbas is a member of PRIMA (Professional Risk Manager’s Association) and a member of SMC (Social Media Club). She also won the “best graduation project” in 2007 from University of Bahrain and was awarded for high academic achievement in 2009 from Ahlia University.

She worked previously in many organizations giving her the opportunity to harness good experience in the management and marketing fields.

  • Management and Leadership Styles
  • Employees Satisfaction and Turnover Issues
  • Customer Satisfaction
  • Social Media Marketing
  • CSR
  • Green Marketing
  • Advertising
  • Promotional Activities
  • Branding

Presentation

  • The Impact of Neuromarketing Advertising on Children: Intended and Unintended Effects, Symposium of Brunel University London’s PhD without Residence Programme at Ahlia University, February 2017

Teaching Areas

  • International Business
  • Ethics and professional practice
  • Marketing management
  • fundamentals of management
  • industrial marketing

Research Areas

  • business management
  • Ethics in business
  • Marketing management
  • industrial marketing
  • social media
  • advertising
  • consumer behavior

Faculty Research

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Lecture Notes in Networks and Systems: The Importance of New Technologies and Entrepreneurship in Business Development

Published Book
2021
Sherine, Maryam Almahdi, Amani Alabbas, Maryam Almahdi