Dr. Amani Al Abbas is an Assistant Professor in the Management, Marketing and Information Systems Department at Ahlia University since 2010. She has a Ph.D. in Marketing management from Brunel University, MBA from Ahlia University and a B.Sc. in Metallurgy and Materials Science Engineering from University of Bahrain. Her research interest areas are: consumer behavior, B2B marketing, Business management as well as social media marketing. More specifically, her PhD examines the impact of social media advertising on food buying behavior.
Dr. Amani Al Abbas is a member of PRIMA (Professional Risk Manager’s Association) and a member of SMC (Social Media Club). She also won the “best graduation project” in 2007 from University of Bahrain and was awarded for high academic achievement in 2009 from Ahlia University.
She worked previously in many organizations giving her the opportunity to harness good experience in the management and marketing fields.
- Management and Leadership Styles
- Employees Satisfaction and Turnover Issues
- Customer Satisfaction
- Social Media Marketing
- Green Marketing
- Promotional Activities
- The Impact of Neuromarketing Advertising on Children: Intended and Unintended Effects, Symposium of Brunel University London’s PhD without Residence Programme at Ahlia University, February 2017