Assistant Professor - College of Business & Finance - Management & Marketing Dept.
I am an alumnus of the University of Bath School of Management and the University of Leeds Business School. I have lived in the UK for a total of 9 years, and while I was there I developed a passion for teaching and research, inspired by my lecturers at both universities. For me, being an academic gives me the opportunity to be creative and to connect with and motivate the people around me, both students and colleagues. I’m interested in everything digital, especially up-and-coming technologies that enhance the online experiences of consumers. This reflected in my choice of PhD research area, my thesis being titled “The Evolution of Interactivity in Social Commerce: A Multi-Faceted Investigation”.
“Social Commerce: A whole new world!”, Ahlia University, Bahrain (Upcoming: 14/11/2018)
“Social Commerce and Interactivity: A match made in the digital heaven” University of Bath, UK (February 2017)
“Developing a Typology of Social Commerce Websites- An Exploratory Study” University of Limerick, Ireland (July 2015)
“Dealing with work-related pressure” Ahlia University, Bahrain (14- 16 May 2013)
“Bahraini non-profit organizations’ utilization of social media marketing: future directions” The Gulf Volunteer Work Forum, Bahrain (April 2013)
“Ethical Issues in e-Commerce: Privacy Considerations and Customer Information Handling”. The Gulf E-commerce Forum “GEF 6”, Bahrain (December 2012
The academy of Marketing Conference Bursary, July 2015.
My research focuses on the digital interactive experience and digital social consumer behavior.
I teach a variety of marketing courses to undergraduate students, including marketing communication, services marketing, sales management, and international marketing. I am currently working on creating an original digital marketing course for the university.