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Ahlia University

Dr. Maryam Husain Mohamed Almahdi

Assistant Professor – College of Business & Finance – Management & Marketing Dept.

Contact Information

I am an alumnus of the University of Bath School of Management and the University of Leeds Business School. I have lived in the UK for a total of 9 years, and while I was there I developed a passion for teaching and research, inspired by my lecturers at both universities. For me, being an academic gives me the opportunity to be creative and to connect with and motivate the people around me, both students and colleagues. I’m interested in everything digital, especially up-and-coming technologies that enhance the online experiences of consumers. This reflected in my choice of PhD research area, my thesis being titled “The Evolution of Interactivity in Social Commerce: A Multi-Faceted Investigation”.

Biography

Dr Maryam Almahdi is an academic, consultant, and trainer in digital, social media and content marketing, and the consumer digital experience. She has both academic knowledge and practical experience in consumer behavior on online platforms, especially in terms of sociability and interactivity. Her academic research is centered around the consumer digital experience. Dr Maryam Almahdi has delivered many public talks, workshops, and conference presentations about digital marketing and the customer online experience to global audiences.
Dr Almahdi is an alumnus of the University of Bath School of Management (PhD) and the University of Leeds Business School (MSc). While at university, she developed a passion for teaching and research, inspired by lecturers at both universities. For her, the best thing about being an academic is getting the opportunity to be creative and connect with and motivate the people around her, both students and colleagues.
Dr Maryam Almahdi is the holder of DMI’s Digital Marketing Professional Accreditation (Ireland) and ILM’s Train the Trainer Accreditation (UK). She is a member of both the Academy of Marketing and the European Academy of Marketing.
In May 2021, Dr Almahdi won The Creative Teaching Competition at the 1st International Innovative Learning and Teaching Conference at the American University of Bahrain, based on her experience introducing the ‘Digital and Social Media Marketing’ course to Ahlia University students. Also based on her work in developing the aforementioned course, she was selected as an assessment torch bearer by the Advance HE organization in the UK. Dr Almahdi has won the Best Paper Award at EAMMIS21 Conference, Istanbul, Turkey in March 2021.

Presentation

  • “Social Commerce: A whole new world!”, Ahlia University, Bahrain (Upcoming: 14/11/2018)
  • “Social Commerce and Interactivity: A match made in the digital heaven” University of Bath, UK (February 2017)
  • “Developing a Typology of Social Commerce Websites- An Exploratory Study” University of Limerick, Ireland (July 2015)
  • “Dealing with work-related pressure” Ahlia University, Bahrain (14- 16 May 2013)
  • “Bahraini non-profit organizations’ utilization of social media marketing: future directions” The Gulf Volunteer Work Forum, Bahrain (April 2013)
  • “Ethical Issues in e-Commerce: Privacy Considerations and Customer Information Handling”. The Gulf E-commerce Forum “GEF 6”, Bahrain (December 2012

 

Presentation

  • The academy of Marketing Conference Bursary, July 2015.

Main Responsibilities

Student-related responsibilities:
Supervising and examining undergraduate and MBA dissertations
Supervising MBA students from the Arab Open University as per directions from Secretariat General of the Higher Education Council
Advising low-performing students
Enlisting industry experts to present guest lectures to the student body
Giving career and business-related consultations to student entrepreneurs

University-related contributions:
Created and benchmarked an original undergraduate digital marketing course
Worked within a team to create proposals for new programs in the college
Assumed the role of treasurer of the college council
Preparing and delivering professional development workshops to the faculty
Being a champion of a standard in the AACSB accreditation process
Acting as a course leader (coordinator) of several courses taught

Teaching Areas

  • Digital and Social Media Marketing
  • Marketing Strategy
  • Sales Management,
  • Principles of Marketing

Research Areas

  • Digital and Social Media Marketing

Faculty Research

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Exploring the Dynamics of Crowdsourcing and Interactivity in Social Networking Sites

Conference
2013
Maryam Husain Almahdi

The Evolution of Interactivity in the Context of Social Commerce: A Web Content Analysis Study

Conference
2019
Maryam Husain Almahdi

Customer Experiences Using Online Food Ordering and Delivery Platforms (OFODPs): An S-O-R Perspective

Conference
2021
Maryam Husain Almahdi, Noor Alsayed

Social Commerce: A concept Explication

Conference
2021
Maryam Husain Almahdi

Artificial Intelligence in Digital Marketing: Current Applications and Future Directions

Conference
2020
Maryam Husain Almahdi

Customer Experiences Using OFODPs

Conference
2021
Maryam Husain Almahdi, Noor Alsayed

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