Menu
College of Business & Finance

Journal of Business and Socio-economic Development

About the Journal
Submit your paper

The quest for surviving COVID-19: adoption of online technologies by self-employed women in Mauritius

License

Published in Journal of Business and Socio-economic Development. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

Download PDF

Abstract

Purpose

This study sheds light on the impact of coronavirus disease 2019 (COVID-19) on self-employed women in Mauritius and delves into their coping strategies amid unprecedented circumstances.

Design/methodology/approach

The study employs a comprehensive methodology encompassing both qualitative and quantitative approaches. Qualitative analysis is conducted via interviews with self-employed women in Mauritius, capturing their experience with COVID-19. Quantitative analysis uses survey data from 732 firms to investigate factors affecting online sales, a major survival strategy adopted by businesses.

Findings

The study finds a notable trend wherein many interviewed women have transitioned their businesses online – a pivot that stands out as a common response within the sample. The quantitative analysis indicates the significance of a strong online presence, particularly on social media and web-based platforms designed for the sale of goods and services. These factors correlate with higher online sales, potentially enhancing resilience during pandemic-induced lockdown periods.

Originality/value

This study stands out for its originality, representing the first study investigating how women entrepreneurs in Mauritius have navigated the challenges posed by the COVID-19 crisis.

  • ISSN: 2635-1374
  • e-ISSN: 2635-1692
  • Online date, start – end: 2021
  • Copyright Holder: Ahlia University
  • Open Access: open access
  • Editor: Professor Allam Hamdan

Further Information

COME AND SEE FOR YOURSELF HOW AHLIA CAN SET YOU ON THE PATH TO YOUR GLOBAL FUTURE.​

Apply Now
Get to know Ahlia
Find a programme

HEC ACCREDITED | MET BQA REQUIREMENTS

close-link
Live

19th Graduation Ceremony
Date: 07/12/2024 | Time: 06:30 PM (UTC+03:30)

Watch the Ahlia University 19th Graduation Ceremony live on YouTube by clicking on the button below.
 
close-link
See Event Details