Summary

Dr. Abdulmonem Al Shirawi was born on 12th November 1948 in Muharraq, Bahrain. He received his Ph.D. in Marketing, from Brunel University in 2012.

Dr. Al Shirawi joined Ahlia University in 2003 as part-time lecturer and he then became a full-time lecturer. In 2013 he was promoted to the rank of Assistant Professor.

Dr. Al Shirwai accumulated a rich and fruitful experience through working at senior positions, including sales, marketing and general manager, at Bahrain’s aluminium industry companies including Alba (Bahrain Aluminium) Balexco (Bahrain Aluminium Extrusion Company), BALCO, the marketing arm of Alba. Between the summer of 1993 and 2003 Dr. Al Shirawi worked as a freelance consultant providing management and marketing consultancy to ALICO (Sharjah), Al-Tayseer (Saudi Arabia), Docash (Germany), Gulf Extrusion (Dubai), Emirates Aluminium (Ajman) and many more.

 Dr Al-Shirawi is affiliated with the following Organisations:

  • Fellowship Member of the Chartered Institute of Marketing,UK
  • Executive Member of the American Marketing Association
  • Member of the British Academy of Management

Dr Al-Shirawi educational history is as follows:

  • 2012: Ph.D. (Measuring the Level of Market Orientation among Financial Services Providers in A Resource-Based Economy: Organizational and Customer Perspectives), Brunel University, United Kingdom
  • 2002: MBA (Exploring the Tourism Strategy in Bahrain), University of Glamorgan, United Kingdom
  • B.Sc., BA ( Business), City University, United Kingdom

Research

  • Marketing Management
  • Market Orientations
  • Consumer Behavior
  • Marketing Strategy
  • Service Marketing

Teaching

  • Marketing Management
  • Marketing Strategy
  • Service Marketing
  • Sales Management
  • Industrial Marketing

Supervision

  • Leadership
  • HR
  • Marketing
  • Corporate Social Responsibility
  • Qualitative and Quantitative Research Approaches

Presentation

  • International Conference in Economic, Business Innovation (Proceeding Vol. 38)

Publications

  1. AlShirawi, A. (2013). Measuring Organisational Market Orientation in a Resource-based Economy: Lambert, ( Book),  Pp 1-427. ISBN: 978-3-659-44179-0
  2. AlShirawi, A. (2012). “Developing a Scale to Measure the Level of Market Orientation in   the Financial Services Sector within A Resourced-based Economy’’: International Conference on Economics, Business Innovation, Vol. 38, Pp. 27-33.
  3. AlShirawi, A. (2013). An Empirical Study of Exploring and Confirming a Reliable Scale to Measure the level of Market Orientation in Resource –Based Economy: Journal of Innovation and Knowledge Management in Middle East & North Africa, Vol. 2, 2, Pp99-129.
  4. AlShirawi, A. (2014). An empirical study to develop a structural equation model showing: International Journal of Innovation and Knowledge Management in Middle East & North Africa, Vol. 3, 3/4, Pp227-258

 

Published Proceedings:

‘An Empirical Study of Exploring and Confirming a Reliable Scale to Measure the Level of Market Orientation in a Resource-Based Economy’, a paper sent to the Journal of International Marketing Research and waiting for acceptance. Authors A. M. Al-Shirawi and Dr. Saeed Hajjar

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