Bachelor’s Degree in Mass Communication & Public Relations (BSMCPR)
College of Arts & Science

Core Competence

The Department of Mass Communication and Public Relations aspires to produce highly competent communicators who apply critical thinking to solve public relations issues and demonstrate ethical and professional behaviour.

In minting socially responsible communication professionals capable of competently employing a broad range of media and technologies available for disseminating messages and images to various publics, the Department enables students to explore media-related issues from many points of view with the aim to instill a creative thought process requiring both inquiry and critical thinking.

undergraduate

Study Plan

undergraduate

FIRST YEAR (32 CREDITS)

FIRST SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
ARAB 101COMPOSITION FOR NATIVE SPEAKERS OF ARABIC IInfo303
ENGL 101ACADEMIC ENGLISH IInfo303(ENGL 052 & ENGL 055) or passing placement test
ITCS 101INTRODUCTION TO COMPUTERS & ITInfo223
MASC 101PRINCIPLES OF COMMUNICATIONInfo303
MATH 103MATHEMATICS IInfo303MATH 053 or passing placement test
TOTAL PER SEMESTER14215

SECOND SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
HIST 121MODERN HISTORY OF BAHRAINInfo303
ENGL 102ACADEMIC ENGLISH IIInfo303ENGL 101
MAGT 121FUNDAMENTALS OF MANAGEMENTInfo303
MATH 104MATHEMATICS IIInfo303MATH 103
PREL 101INTRODUCTION TO PUBLIC RELATIONSInfo303
HUMR 101HUMAN RIGHTS PRINCIPLESInfo202
TOTAL PER SEMESTER17017

SECOND YEAR (33 CREDITS)

FIRST SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
ENGL 201ACADEMIC ENGLISH IIIInfo303ENGL 102
HU/SS XXXHUMANITIES/ SOCIAL SCIENCESInfo303
MASC 201INTRODUCTION TO JOURNALISM AND PRINT MEDIAInfo303
MASC 204INTRODUCTION TO RADIO AND TELEVISIONInfo303
MAKT 201PRINCIPLES OF MARKETINGInfo303MAGT 121
STAT 101INTRODUCTION TO STATISTICSInfo303MATH 053 or passing placement test
TOTAL PER SEMESTER18018

SECOND SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
ENGL 202ACADEMIC ENGLISH IVInfo303ENGL 201
MASC 202THEORIES OF MASS COMMUNICATIONInfo303MASC 101
MASC 203PUBLIC SPEAKINGInfo303MASC 101
PREL 220PUBLIC OPINIONInfo303MASC101
PREL 240ADVERTISINGInfo303MAKT 201
TOTAL PER SEMESTER15015

THIRD YEAR (39 CREDITS)

FIRST SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
MASC 310DIGITAL JOURNALISMInfo303ICTS 101
MASC 320GRAPHIC AND MULTIMEDIAInfo303ITCS 101
MASC 330POLITICAL COMMUNICATIONInfo303 PREL 220
MCPR 360COMMUNICATION RESEARCH METHODSInfo303MASC 101 & STAT 101
PREL 320ORGANIZATIONAL COMMUNICATION & CONSUMER BEHAVIORInfo303MAKT 201
XXXX XXXMAJOR ELECTIVE*Info303
TOTAL PER SEMESTER18018

SECOND SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
MASC 340RADIO PRODUCTIONInfo223MASC 204
MASC 350DIGITAL PHOTOGRAPHY AND AUDIO-VIDEOInfo223MASC 320
PREL 340INTEGRATED MARKETING COMMUNICATIONInfo303MAKT201
PREL 350THE PRACTICE OF PUBLIC RELATIONSInfo303PREL101
ETHC 393ETHICS & PROFESSIONAL PRACTICE IN MASS COMMUNICATION & PUBLIC RELATIONSInfo303MASC 202 & COMPLETION OF AT LEAST 66 CREDITS
XXXX XXXFREE ELECTIVEInfo303
TOTAL PER SEMESTER16418

SUMMER

Course Code Course Title LEC LAB CRE Prerequisite
INTR 412*MASS COMMUNICATION AND PUBLIC RELATIONS (BSMCPR) INTERNSHIPThis course provides practical training experience, off-campus on a job site, for BSMCPR students to facilitate transition from the classroom to a professional work environment facilitating their seamless integration into the work force upon graduation as media and public relations professionals. This course aims to provide students with first-hand experience of the day-to-day functions and duties of and operations undertaken by media and public relations professionals and to integrate knowledge and skills learned in the classroom with competencies required by the workplace. " style='float:right' src='http://www.ahlia.edu.bh/ahlianewcms/wp-content/themes/ahliauniversity/images/hover-icon.png' alt='Info'>0126Completion of at least 90 credits hours with CGPA >=2.00
TOTAL PER SEMESTER0126

FOURTH YEAR (30 CREDITS)

FIRST SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
MASC 410MEDIA TRANSLATIONInfo303 ENGL 202
MASC 420USING MULTIMEDIA & WEBCASTINGInfo223MASC 320
MPRM 498RESEARCH METHODS IN MASS COMMUNICATION & PUBLIC RELATIONSInfo303MCPR 360 & Completion of at least 66 credits
PREL 440INTERNATIONAL COMMUNICATIONInfo303PREL350
XXXX XXXFREE ELECTIVEInfo303
TOTAL PER SEMESTER14215

SECOND SEMESTER

Course Code Course Title LEC LAB CRE Prerequisite
MASC 440MASS MEDIA & SOCIETYInfo303MASC 202
MASC 450GRAPHICS & INTERNET – SITE DESIGNInfo223MASC 420
PREL 460SPECIAL EVENTS AND PROTOCOLInfo303PREL 350
MASC 430TELEVISION PRODUCTIONInfo223MASC 204
MASC 499MAJOR PROJECT IN MASS COMMUNICATIONInfo063ETHC 393 & MPRM 498
XXXX XXXFREE ELECTIVEInfo303
TOTAL PER SEMESTER131018

LIST OF PROGRAMME ELECTIVE COURSE

Course Code Course Title LEC LAB CRE Prerequisite
MASC 351NEWS WRITING AND REPORTINGInfo303MASC 201 & MASC 204
MASC 370MEDIA & LAWInfo303MASC 101
MASC 380PERSUASIONInfo303MASC 202
MASC 390DESIGN & LAY-OUT OF PRINT MEDIAInfo223MASC 351
PREL 365MEDIA PRODUCTION FOR PUBLIC RELATIONSInfo223PREL 350
PREL 375SPECIALIZED PUBLIC RELATIONSInfo303 PREL 101
TOTAL PER SEMESTER16418

Employability

Graduates from the department Mass Communication & Public Relations have the opportunity to work in radio, television, and the press or public relations. They can either establish their own offices or work in the private and public sectors in areas such as public relations, implementation and commercial activities. Besides, they have the opportunity to be instructors in universities after continuing their higher studies.

undergraduate

Fast Facts

Qualification: Bachelors in Mass Communication & Public Relations

Type: Undergraduate

Duration: 4 years

Qualification name: Mass Communication & Public Relations

College: College of Arts & Science

undergraduate

Teaching & Assessment

  • This programme aims to help the students to gain knowledge, background and ability in the subject of Mass Communication & Public Relations.
  • Students are provided with both theoretical and practical knowledge
  • All audio-visual media are also used for designing works in computer laboratories by means of modern drawing software. (Photoshop , Flash)
  • Information given in courses like “Graphic and Multimedia” is mainly professional for the first three years. In the last year, which is the period of entering the profession, students are provided with first-hand experience in designing interactive multimedia.
  • The programme is a four year full time professional degree with a total of 134 credit hours, these credits include a graduation project.
  • The medium of instruction is approximately 60% – 40% Arabic – English
undergraduate

Fees

Bachelor’s Degree fees

The estimated duration for completion of a Bachelors Degree at Ahlia University is 4 years. This is structured around 134 credit-hours covering 45 courses.

The duration of study for each course is fifteen weeks, covering approximately 45 study hours.

Application Fee BD 20
Registration Fee BD 200
Placement Tests Fee (if applicable) BD 40
Orientation Courses (if applicable) BD 1,200
First Year Courses – 12 courses (BD 300 Per Course) BD 3,600
Second Year Courses – 11 courses (BD 330 Per Course) BD 3,630
Third Year Courses – 11 courses (BD 360 Per Course) BD 3,960
Fourth Year Courses – 11 courses (BD 390 Per Course) BD 4,290
TOTAL BD 16,940

Please note that the fees listed above do not include the cost of text books required to complete the program.

undergraduate
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