PROF. HEMAT HASSAN ABDELMAGUID ELSAKA

Professor - College of Arts & Science - Mass Communications & Public Relations Dept.
  • Holds a PhD in Public Relations and a Master’s in Public relations, both from Zagazig University, Egypt
  • Joined Ahlia University in 2009 as Chairperson of Mass Communication & Public Relations Department
  • Served for 13 years as the Head of Department of Mass Communication & Public Relations in the Faculty of Specific Education at Zagazig University
  • Advises and supervises master’s and PhD students on issues related to mass communication and public relations
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BIO DATA

Professor Hemat Elsaka holds a PhD in Public Relations and a Master’s in Public relations, both from Zagazig University, Egypt; and a Bachelor’s in Public Relations & Advertising from the College of Mass Communication, Cairo University, Egypt.

Professor Hemat Elsaka joined Ahlia University in 2009 as Chairperson of Mass Communication & Public Relations Department. She was appointed Dean of the College of Arts & Science in 2015.

Professor Hemat started her academic career in 1992 as demonstrator in the Faculty of Specific Education College in Zagazig University, Egypt; becoming Assistant Lecturer in 1994 and Lecturer in 1996. She was promoted to Head of Department of Mass Communication & Public Relations in the Faculty of Specific Education at Zagazig University, serving for 13 years from 1996 to 2009. During this time she visited the United States for an Academic Mission to Pittsburgh University in 2002. She was promoted to Associate Professor of Public Relations in 2003 then to Professor of Public Relations in 2008.

Throughout her career, Professor Hemat has done extensive academic work in the fields of mass communications and public relations, teaching a variety of courses in these fields. Her experience also includes observation, follow-up and evaluation, leading research teams and projects, participating in local and international conferences. She also has practical experience in planning and implementing research and studies for mass media organizations.

In addition, she advises and supervises master’s and PhD students on issues related to mass communication and public relations.

Supervision

  • Bahraini public exposure patterns for TV channels
  • The role of local newspapers in the formation of the mental image of parliamentary institutions (focused on the National Assembly in Kuwait)
  • Differences in the knowledge gained from the media among the Bahraini public on the reform project
  • The role of the media in shaping public opinion attitudes towards the government’s performance in the Kingdom of Bahrain
  • The Role of interactive media in the spread of rumors in Bahraini society
  • Bahraini youth use of the internet and relationship to the level of knowledge about external events
  • Bahraini public attitudes towards television drama in the Gulf

Presentation

  • The Effects of Counterfeit Goods on Consumer Purchase Behavior. (May2016) International Conference on Communication and Management, Athens, Communication Institute of Greece
  • Activation of the digital public relations in government institutions. (Apr 2015) Saudi Arabia Public Relations Association
  • The realization of the social media risks on Gulf youth. (Mar 2015) King Saud University, Riyadh
  • Media Governance to guarantee an independent media system. (Apr 2014) Gulf Forum VIII for practitioners of public relations

CONTACT DETAILS

97317298991 helsaka@ahlia.edu.bh

RESEARCH AREAS

Publications

  • PROF. HEMAT HASSAN ABDELMAGUID ELSAKA

TEACHING areas


  • MCPR 565 (Seminar in Contemporary Communication Research)

  • PREL 511 (Modern Theories in Public Relations)

  • PREL 220 (Public Opinion)

  • MPRM 498 (Research Methods in Mass Communication & Public Relation)

  • MCPR 360 (Communication Research Methods)