Interests include consumer behaviour, promotion, advertising and social media marketing.
Member of Professional Risk Manager’s Association and Social Media Club.
Currently completing her PhD at Brunel University.
Supervises many students in the fields of marketing and management.
Amani Al Abbas is a lecturer in the Management and Marketing Department with a specialisation in Marketing at Ahlia University since 2010. She is interested in consumer behaviour, promotion and advertising as well as social media marketing. More specifically, her work examines neuromarketing and its implications.
Amani Al Abbas is a member of PRIMA (Professional Risk Manager’s Association) and a member of SMC (Social Media Club). She also won the “best graduation project” in 2007 from University of Bahrain and was awarded for high academic achievement in 2009 from Ahlia University.
Currently, her PhD at Brunel University is about the ethical implications of Neuromarketing tools on the vulnerable population.
She worked previously at many organisations giving her the opportunity to harness good experience in the management and marketing fields.
Management and Leadership Styles
Employees Satisfaction and Turnover Issues
Social Media Marketing
The Impact of Neuromarketing Advertising on Children: Intended and Unintended Effects, Symposium of Brunel University London’s PhD without Residence Programme at Ahlia University, February 2017