Fast Facts
- Programme Duration: 4 years
- Credits required for graduation: 132 including a final year graduation project
- Credit transfer available from other Universities: Yes
- Language of tuition: English
- Work placements available: Yes
- Study Abroad available: Yes
About the degree programme
The Bachelors Degree in Management and Marketing focuses on the two important business disciplines for the planning and application of strategy and technique within the business environment. The programme provides students with the analytical skills necessary to pursue employment across many market sectors including both the private and public sectors.
Core skills include management, marketing tactics and strategy, research abilities, financial theory and practice and human resource management amongst others.
The first two years of the programme focus on acquiring the fundamental basics of management, marketing, management information systems, human resources, and finance. In the final two years the focus lies in developing more in-depth skills and theoretical knowledge with the opportunity to pursue a specialised project within the final year. The project allows you to choose a specialised topic and apply your theoretical and practical knowledge under the supervision of your faculty supervisor.
