POSTGRADUATE PROGRAMME IN MASS COMMUNICATION & PUBLIC RELATIONS
The Master’s Degree in Mass Communication & Public Relations (MSMCPR) is specifically designed for those students whose career objective is to become media related professionals. A degree candidate in this field can concentrate on either mass communication or public relations or can elect to write a dissertation in lieu of specialization coursework. Students who opt for a degree in Mass Communication will be eligible to assume a variety of positions in media organizations ranging from journalism to broadcasting. Alternately, students who opt for a public relations specialization will be eligible to assume positions as public relations associates at advertising firms and as staff members in public relations departments in corporations and government organizations.
Master’s Degree in Mass Communication & Public Relations (MSMCPR)
All students from any academic background are eligible to apply. Students with no undergraduate background in media studies, journalism and communication will be required to take two foundation courses before proceeding to the core courses.
The MSMCPR is a two year full time professional degree providing undergraduate degree holders with the basic skills necessary to secure mid-level or higher positions in mass communication and public relations. The MSMCPR is appropriate for current incumbents in media industry desiring to enhance their promotion potential in their chosen career track, non-media managers wishing to move into communication or public relations positions, and seasoned senior level media executives wishing to obtain an academic background in the field of MCPR which would enable them to improve the effectiveness of their media decision-making. All students holding a recognized Bachelor’s degree in any academic field are eligible to apply for the MSMCPR. The language of instruction in this specialization is approximately 70%/30% Arabic/English.
To earn the Master’s Degree in Mass Communication & Public Relations requires completion of 36 credits. Every candidate must complete the core courses (18 credits) and choose two courses (six credits) from an elective core. At that juncture, students either opt for a project dissertation or dissertation track. Regardless of the track chosen, however, the degree candidate needs to specialize in either mass communication or public relations. In the project dissertation track, students choose three elective courses (9 credits) from his/her chosen field of specialization plus the project dissertation course 598 (3 credits). In the dissertation track, however, students write a dissertation equivalent to 12 credits. Click here to view the programme plan